Sentence Connectors Showing Opposition in Written English

There are a wide variety of sentence connectors used to show opposition or conflicting ideas in written English. These words and phrases connect sentences to help with understanding. Sentence connectors are also known as linking language  and include  subordinating conjunctions  in complex sentences, coordinating conjunctions  in compound sentences, as well as introductory phrases which can connect two sentences.   Type of Connector Connector(s) Examples Coordinating conjunctionCoordinating conjunctions connect two simple sentences and are separated by a comma. but, yet High level positions are stressful at times, but professionals can learn to manage their stress levels.Students often study through the night, yet they should be careful about stress levels. Subordinating conjunctionsSubordinating conjunctions connect one dependent clause to an independent clause. They can begin a sentences or be placed in the middle of a sentence. Use a comma at the end of the dependent clause if you use a subordinating conjunction to begin a sentence. although, even though, though, despite the fact that Despite the fact that high level positions are stressful at times, professionals can learn to manage their stress levels.She would like to move to Los Angeles though there is little chance shell find a job.Even though her father asked her to do her homework, Susan went outside to play. Conjunctive adverbsConjunctive adverbs connect a second sentence to the first. Use a comma after a conjunctive adverb or introductory phrase. however, nevertheless High level positions are stressful at times. Nevertheless, professionals can learn to manage their stress levels.The leading athletes spend more than five hours a day training. However, they often have enough energy to go for a run in the evening. Prepositional phrasesPrepositional phrases are followed by nouns or noun phrases. Prepositional phrases can begin a sentence or be placed after the independent clause. despite, in spite of In spite of the stressful nature of high level positions, professionals can learn to manage their stress levels.Alan and his wife decided to stay for another week despite the rain. Learn More About Sentence Connectors Sentence connectors are useful when connecting ideas in written English. This helps make your writing flow more logically, as well as convince readers. Here are examples of a variety of sentence connectors with links for more information. Connectors can provide additional information to help you make your point. Not only should teachers take time to speak individually with each student, but they should also provide concise written feedback on homework.Management has decided to move headquarters to New York. In addition, we shall bring our manufacturing facilities back to the United States. Explain the cause and effect of decisions, as well as provide reasons for your arguments.   As the company has been looking to expand into Europe, our CEO has begun negotiations on a joint venture.Students were unable to pass minimal requirements. As a result, weve decided to create lower level courses to help students get up to speed. Contrast information with connectors to show more than one side of a situation. On the one hand, we need to raise money within the next few months. On the other hand, launching a new product is always risky.Unlike most peoples need for companionship, Jason felt time spent alone was valuable.   Subordinating conjunctions such as if or unless can express conditions that need to be met.   Unless she goes to university to continue her studies, her parents refuse to support her financially.  Tom is going to visit Jim next week when hes in New York. Otherwise, well have to schedule a meeting next month. You can also make comparisons to show the similarity between ideas and objects with sentence connectors. Just as Alice would like to attend art school, Peter wants to go to a music conservatory.  The marketing department feels we need a new ad campaign. Similarly, research and development feel our products need a fresh approach.

Benefits And Benefits Of Employee Compensation - 1395 Words

Employee compensation is all forms of pay and rewards which are received by employees for completing their job duties as outlined by their employer. Compensation is classified two ways, direct and indirect compensation. Direct compensation covers wages and salaries, bonuses, commissions and incentives. With indirect compensation, benefits are supplied by employers, and nonfinancial compensation includes recognition, rewarding jobs, and flexible work hours in order to accommodate each person’s own needs. The psychological reward which employees received from their employer is a very important aspect. Employees aspire to have compensation systems that they believe to be fair and while being compensated for their skills. Due to the†¦show more content†¦Fair Labor Standards Act (FLSA) is whether employees are exempt or nonexempt. Nonexempt employees must be paid at a rate of 1.5 times the regular pay rate of that employee for any time that was worked over forty hours i n their work week. Employees that are not covered by the FLSA overtime laws are classified as exempt employees. Most supervisors and managers are considered exempt employees. About 86% of the workforce are covered by FLSA overtime laws and up to 70% of employers may be in violation of these rules as it can be complex at times to determine if the employee is exempt vs nonexempt. (Schreiber and Ariail) â€Å"The FLSA provides an exemption from overtime pay for those working as executive, administrative, professional, and computer employees when they are paid a salary not less than $455 per week.† (Meade) When comparing the benefits for hourly and salary positions, there are many different items to look at and it often depends on each person’s personal situation. One of the main benefits of hourly positions is that the work day is set. The employer sets expectations with the employee on what their work shift will be and at the end time, they can leave. If additiona l work time is needed, the employee has the opportunity to receive extra pay from overtime hours. Due to the extra cost of overtime, many employees do not allow hourly employees to work over their standard 40 hours. This allows the work-life balance for hourly employeesShow MoreRelatedBenefits And Benefits Of Employee Compensation1054 Words   |  5 Pagesfantastic benefits. (Benefits.) One of the many topics that we discussed when we met with Joe Daggar, a senior manager at Paychex, was how the company meets the needs of employees in relation to employee compensation. Paychex has a set system where the company performs anonymous surveys to determine which kind of compensation packages employees are looking for. By using these surveys they constantly change and adapt to the needs of their employees. Investment opportunities was another featureRead MoreBenefits Of Employee Compensation And Benefits1729 Words   |  7 PagesEmployee compensation and benefits provides many different alternatives for employers to reward and retain their employees both near and long term. It is standard set of programs that are designed to reward and motivate employees to perform at exceptional levels as well as retaining these good employees for many years. Employee compensation and benefits has been an ongoing discussion of the Financial Accounting Standards Board (FASB) for quite some time. One key area is not only to provide guidanceRead MoreEmployee Compensation And Benefits Package Essay905 Words   |  4 PagesIntroduction – Employee Compensation and Benefits This paper will outline an employee compensation and benefits package for a new hire for a secretary for the department. First, it will describe the organization I chose for designating a compensation package. Next, this paper will develop an employee compensation and benefits package for this new position. This paper will outline an employee compensation and benefits package for a new hire for a secretary for the department. First, it will describeRead MoreEmployee Compensation And Benefits Packages Essay1245 Words   |  5 PagesEmployee Compensation and Benefits Organizations create compensation and benefits packages in order to attract the best talent. In today’s global economy it is imperative that organizations offer compensation packages that are competitive in order to recruit the very best talent in the world. However, in order to be successful, compensation packages must align with business strategies. Authors â€Å"Mathis, Jackson, and Valentine (2014) explain that an effective total rewards approach balances theRead MoreEmployee Compensation And Benefits Package944 Words   |  4 PagesEmployee Compensation and Benefits Package The organization for which I am designing the compensation package is a company that offers internet solution to customers in the domestic US market and the global market. The position that I am hiring is that of a company secretary. The secretary will be required to work in the office of the human resource manager and will handle all the papered and paperless documentation. The position comes with numerous benefits and packages as outlined herein. AfterRead MoreEmployee Compensation And Benefits Packages Essay1537 Words   |  7 PagesIntroduction In today’s competitive workforce, compensation and benefit packages plays a crucial role on recruitment and retention for both the organization and the employee. Bumpbie finds itself in a situation where it could positively affect its employee’s morale, turnover rate and longevity; by making a strategic decision to implement compensation and benefit packages that will encourage current workers to stay and entice new applicants. Money is not always the inherent reason businesses experienceRead MoreEmployee Compensation and Benefits Packages548 Words   |  2 PagesEmployee Compensation and Benefits Packages Introduction: A companys compensation and benefits package will likely be a great determinant of the quality of its personnel and the stake that these employees feel that they have in the hiring organization. This is why it is incumbent upon an organization to choose a compensation and benefits strategy that is at once consistent with internal values, needs and expectations and respects the external forces of industry standards, market context and geographicalRead MoreEffective Employee Benefit and Compensation Program1662 Words   |  7 Pagesthe rewards and compensations and it is for this reason that the human resource executives spend a great deal of efforts in designing and implementing the compensation programs. The Employee Benefit Package Adapted By Human Resource Director Designing an effective employee benefit and compensation program is the outcome of managerial expertise. In the given case it has been emphasized that the HR director of a midsized company will have to design and select the employee benefit program to balanceRead MoreDesigning Compensation Systems and Employee Benefits2260 Words   |  10 Pages Designing Compensation Systems and Employee Benefits Tameka Clark Compensation Management/BUS 409 February 26, 2012 Professor Munro Designing Compensation Systems and Employee Benefits A compensation system has an important role in a company. An ideal compensation system can motivate employees to enhance their job performance. An organization can use adequate compensation to retain talented employees. Retaining talented employees is important because they help organizationsRead MoreEmployee Benefits vs. Cash Compensation1986 Words   |  8 Pagespast have clearly demonstrated that employee benefits are more effective than a simple paycheck when it comes to the enhancement of employee performance amongst other things. Further, employee benefits allow companies to utilize other approaches to employee compensation that lack an immediate negative impact on the bottom line. This text explores employee benefits and why they are more important than cash compensation. A Historical Perspective Employee benefits according to Armstrong (2006) are

Disembodied Existence After Death Is Entirely Possible Free Essays

Lauren Cole ‘A disembodied existence after death is entirely possible’ Discuss. Plato takes a dualist view and therefore believes that a disembodied existence is entirely possible and the soul is distinct from the body. At our death, the soul is set free from the body where it has been ‘imprisoned’ and it is now able to achieve its ultimate goal and reach the world of the forms. We will write a custom essay sample on Disembodied Existence After Death Is Entirely Possible or any similar topic only for you Order Now The soul is the only immortal part of the body and survived the world of the forms before it came entrapped in the body, thus when we learn we are simply recalling what our soul knew before. Plato holds a negative view of the body as it distracts the soul from seeking the forms with its trivial worldly desires such as sex. If we want to be true philosophers we need to avoid distractions and concentrate on gaining knowledge of the forms. In order to further explain this Plato uses the chariot analogy in which the mind and body are out of control horses and the soul is being driven by the in the chariot so needs to reign them in and control them. The soul outside of the body is simple and without parts yet the soul inside the body is complex and has different aspects such as reason, spirit and desire. Peter Geach disagreed with Plato and questioned what is can mean for the disembodied soul to see the forms, given that seeing is a process linked to the body and the bodies’ senses. Plato has two main arguments to prove the existence of the soul; the first is the argument from knowledge which argues that learning is simply remembering what the soul has previously known in the world of the forms. We just need to remember it, and this shows that things exist before we learn them for example; gravity existed before we knew it. However, many people argue that learning is not a matter of remembering, but instead is a matter of acquiring new knowledge. The second is the argument for opposites in which Plato argued that the physical world consists of opposites such as big and small, light and dark, sleeping and waking. The opposite of living would be death, yet for death to be an actual thing and not just nothing, the soul must exist. Aristotle believed that the soul in the form and shape of the body and is a substance like matter because matter can be given a form and be many different things, but what gives matter its function is its form. By suggesting this, Aristotle means that; the soul gives shape to the matter which is the body and the soul is the principle of life or activity of the body. Aristotle argued that there is a kind of hierarchy of faculties in the soul and suggested that the faculties are nutrition, perception, desire, locomotion and intellect. Plants have the faculty of nutrition, they obtain food and this is what keeps them alive however, animals not only have this capacity but also other capacities such as perception and desire. The faculty of intellect distinguishes humans on the hierarchy. Thus he believes that the soul is ‘the cause and principle of the living body’ and therefore it cannot survive after death as the Form of the body is inseparable from the body. However, confusion has been caused as Aristotle did suggest in his writings that intellectual thought could possibly be separated from the soul and be eternal. The identity theory claims that mental activities are centred in the brain and this is supported by scientific research surrounding the modification of mood, character and behaviour by drugs. If drugs affect our character surely this suggests mental activity is not linked to an immortal soul or a separate identity, but to the brain. Hence, when physical life ends, mental activity ends and we cease to exist and have knowledge. This theory has been criticized by T. Davis who argues that identity theory has been concurring how ‘intentionality’ can be explained. Brain activity does consist of nerves functioning in the brain and when you make a decision you form an intention, yet neural activity has no intentionality, therefore perhaps a soul or other entity controls our intentionality. Davis also points out that mental events are private and have no physical location as they are very personal to the individual. Although Richard Dawkins was a strict atheist he believed in a disembodied existence after death for other reasons, arguing that individuals cannot survive death completely, but do continue to live through memories and genes. He points out that genes do not have any direction although they are ‘potentially immortal’ as they are ‘the basic unit of natural selection’. For those that do not believe in religious teachings, Dawkins theory is convincing as we remember those that have died through many generations and their genes have also been passed down through their family. How to cite Disembodied Existence After Death Is Entirely Possible, Essay examples

Designed According To Company Requirement â€Myassignmenthelp.Com

Question: Discuss About The Designed According To Company Requirement? Answer: Introduction ABC is an IT company. It is placed at Melbourne. It has three departments (Finance, HR and Sales) The Company is decided to build the intranet. The intranet will be designed according to the company requirement. Intranet is a network. It is used in enterprise. The operation of Intranet is providing computing resources and company information to the company employees. Screenshots Intranet is designed according to the company requirement. The file server is used to replicate the information from one site to other site. Windows server is used for backup the information. The AD is used for the centralized authentication. The DNS and DHCP server is used for further process. DC means Domain name Controller. Three types of domain controller are there, Primary domain name controller, Back domain controller and ADS domain controller [1]. The benefits of Domain name controller in small businesses are Roaming profiles, group policy, Volume Shadow copy, cloud based Password polices. Reliable IP address configuration Reduced network administration Roaming files In the domain, the user could login into any machine. This process is done by standard active directory credentials. Group policy It is used to manage all the setting of work station. It prevents the end user to install the software from them. Cloud based Take all the benefits from the Active Directory for small company[2]. It is done by cloud computing without the need of physical server. Volume Shadow copy Restore the previous version files and folders from the workstation. Password policy With the help of Active Directory account, a central password policy is confirmed. It permits the business to manage the frequent changes and password problem. Installation OF DC: Install ADDs. Select ADD roles and features. Click server roles and click next. Choose confirmation. Now access the domain controller. Now the deployment confirmation window will be appeared. Give the correct domain name and password. Provide the correct path. Dc will be updated with IP addresses. Dc is installed successfully. DHCP DHCP stands for Dynamic Host Configuration Protocol. It is one type of protocol. It gives IP (Internet Protocol) for IP address[3]. And also it gives default gateway and subnet mask. The operation of DHCP is to assign the IP address for DHCP[4]. Installation of DHCP Select server manager. Select Add roles and features. Click DHCP Server. Check the IP addresses. Check the domain name. Type IP address in DNS server. Check specified IP addresses. Clicks disable DHCP. Select confirmation for installation. Check the installation is completed successfully. IIS is a web server. It provides their information to the users on extranet, intranet and Internet[5]. The features of IIS Application hosting Enhancements Managed service accounts service hardening Management enhancements Configuration logging and tracing IIS module for windows PowerShell Best practices analyzer. Integrated extensions Administration Pack modules Request filtering WebDAV and FTP(File Transfer Protocol) By using Web server one can do the below process Give the data to the users who are on the internet. Web service hosting. Share the information to the user without the need of CDs or floppy disks. Installation of IIS Select the ADD roles and features. Select web server. .NET framework 3.5 features. Select confirmation to install. Click IIS on Server manager. Type site name and click ok. File server File server provides the place for storing information (images, movies, photographs documents etc.)[6]. Two types of file servers are there Dedicated file server Non Dedicated file server. Benefits of using file server. Centralized Management of permissions. Recover the data quick and easy. Backup and data security. Increase the control of User. Monitor the employees. Remote access. File server process steps Open ADDS. Click file and storage device. Choose the shares option. From select profile choose SMB Share-Quick. Now share name and path specification is displayed. Select permissions to control the access. Enter the type in the Type box. Select the corresponding principle. New share window is opened. The share folder is displayed. Open the Active Directory. Ad stands for Active Directory. It is one type directory service. It is introduced for Windows domain networks. It is a group of services and processes in windows server operating system. It gives the interface for maintain and organizing data. The organized data is related to resources. This is connected to different of network directories[7]. These directories are application specific and system based. Benefits of AD: Easy startup Instant money. No selling skills required. Monetize a wider audience. Reasons for using AD Reduce frequency waste leverage efficiencies Scale your custom solutions optimize to branch metrics Reduce complement OU stands for Organizational Unit. It act as a container in Microsoft active directory domain[8]. It is used for holding the computers, groups and users. Conclusion The intranet is designed according to the company requirement. The centralized User authentication is done in intranet. The IP addresses for all the computers are acquired from the DHCP server. References [1]"In Active Directory, what is an operations unit?",Kb.iu.edu, 2017. [Online]. Available: https://kb.iu.edu/d/atvu. [Accessed: 25- Sep- 2017]. [2]"What are the benefits of a Windows domain?",The Cubit Blog, 2017. [Online]. Available: https://www.cubittech.com/blog/2015/03/what-are-the-benefits-of-a-windows-domain/. [Accessed: 25- Sep- 2017]. [3]"What is Domain Controller? Webopedia Definition",Webopedia.com, 2017. [Online]. Available: https://www.webopedia.com/TERM/D/domain_controller.html. [Accessed: 25- Sep- 2017]. [4]C. Liu,DNS Bind Cookbook. Sebastopol: O'Reilly Media, Inc., 2011. [5]"What is intranet? - Definition from WhatIs.com",SearchWinDevelopment, 2017. [Online]. Available: https://searchwindevelopment.techtarget.com/definition/intranet. [Accessed: 25- Sep- 2017]. [6]"What Is DHCP?",Technet.microsoft.com, 2017. [Online]. management: https://technet.microsoft.com/en-us/library/dd145320(v=ws.10).aspx. [Accessed: 25- Sep- 2017]. [7]D. Poulton and D. Camardella, "Foundation Topics | Installing and Configuring Windows Server 2012 R2 | Pearson IT Certification",Pearsonitcertification.com, 2017. [Online]. Available: https://www.pearsonitcertification.com/articles/article.aspx?p=2248808seqNum=2. [Accessed: 25- Sep- 2017]. [8]"Web Server (IIS) Role Overview",Technet.microsoft.com, 2017. [Online]. Available: https://technet.microsoft.com/en-us/library/cc770634(v=ws.11).aspx. [Accessed: 25- Sep- 2017].

Palo Mayombe

Free Essays on Snow

The snow is falling in colossal powder flakes. Seth, my freckled faced son, is leaping up and down like there isn’t a tomorrow. He bellows like a ball calf, â€Å"Mom!† I bark, â€Å"What do you want?† Half asleep I am trying to focus my drowsy eyes, which can barely make out his annoying presence. Seth, full of piss and vinegar requests, â€Å"Mom, can we go sledding? We are not having school today. Please! Com on! Can we?† I stumble out of bed, staggering to the window. I see the staleness of the winter night fade away like smoke drifting off as the sun rises. The sun illuminating a splendid, white, shimmering, blanket of snow across the vast countryside.. The snow overflowing the tree limbs with immense white blossoms. Icesicles fashioned into sparkling spears dangling from everything. Jack- frost has painted murals of ice gardens on all window panes. The cars look like enormous fluffy snow drifts. There is no way to tell where the street begins or ends; it is just endless. All of a sudden Seth grabs my arm; â€Å"Mom are you coming with me?† he inquires. I respond, â€Å"Let me get ready,† as the pasty snow flakes drift once more.... Free Essays on Snow Free Essays on Snow The snow is falling in colossal powder flakes. Seth, my freckled faced son, is leaping up and down like there isn’t a tomorrow. He bellows like a ball calf, â€Å"Mom!† I bark, â€Å"What do you want?† Half asleep I am trying to focus my drowsy eyes, which can barely make out his annoying presence. Seth, full of piss and vinegar requests, â€Å"Mom, can we go sledding? We are not having school today. Please! Com on! Can we?† I stumble out of bed, staggering to the window. I see the staleness of the winter night fade away like smoke drifting off as the sun rises. The sun illuminating a splendid, white, shimmering, blanket of snow across the vast countryside.. The snow overflowing the tree limbs with immense white blossoms. Icesicles fashioned into sparkling spears dangling from everything. Jack- frost has painted murals of ice gardens on all window panes. The cars look like enormous fluffy snow drifts. There is no way to tell where the street begins or ends; it is just endless. All of a sudden Seth grabs my arm; â€Å"Mom are you coming with me?† he inquires. I respond, â€Å"Let me get ready,† as the pasty snow flakes drift once more....

Complex messages in large organizations will always be misinterpreted Essay

Complex messages in large organizations will always be misinterpreted. Discuss - Essay Example The ability of exchanging information is important for every individual and organisation as it is the main source of creating relationships with people and getting the work done in an effective manner. The success of all leading corporations such as Unilever, Microsoft, Colgate-Palmolive, HP, Dell and many more is because of the presence of an efficient and productive communication process. Many of these organisations have open door policies that allows a smooth and effective communication process to take place amongst the all the management levels in the organisation. Successful communication processes within organisations allow organisations to achieve their targets (Zainab, 2012). Every business organisation has to ensure that it has the best communication process which will ensure that all messages are communicated properly. Individuals in organisations are from different cultural, educational and social backgrounds. The difference in the backgrounds increases the risk of complex messages being misinterpreted. The way the various employees perceive messages would be different from employee to employee. It is very important for managers to ensure that the message is perceived in the right sense by all the concerned employees that will conduct the task so that maximum level of productivity is attained. It has been observed that complex messages in large organisations will always be misinterpreted as everyone perceives the message differently (Blundel & Ippolita, 2008). If there is lack of clarity about the purpose of a specific message, then there are more chances that an organisation will suffer huge losses in the long-run. As the communication process varies across the organisations, it is vital for the management team to develop and implement a system that will ensure that the employees are on the right trail and the desired message has been effectively communicated (Modaff, DeWine & Butler,

Festival and event organisation of your choice Essay - 1

Festival and event organisation of your choice - Essay Example in the globe and has evolved from an agricultural festival to become a large-scale activity characterized by entertainment and activities on a large scale for the last two centuries. Conversely, the historical aspects of the Bavarian culture still exist and are currently celebrated as rituals as well as traditional experiences with the expansion of cultures resulting in the introduction of inventive and challenging ideologies at the yearly trademark festival. Each year, almost six million individuals visit the Theresienwiesn to drink beer together, relish the traditional German delicacies and dance to music throughout the day (Schulte-Peevers, 2010, p. 314). Seven hundred beer tents as well as trading booths can be found in the Oktoberfest grounds, along with fourteen dedicated tents which are constructed based on particular themes such as the flirt tent that can hold up to ten thousand people. Among the exceptional characteristics of Oktoberfest is that regardless of the fact that t here are no marketing or sponsorships, this huge event continues to be successful with a high degree of economic stability (Stephenson, Mintzer and Stephenson, 2008, p. 274). Oktoberfest came into existence for the first time in 1810 as a means of honoring the marriage of Ludwig, who was a Bavarian crown prince (Yeoman, 2004, p. 34). These events occurred four years after Bavaria had become a Kingdom with the traditional festival being employed to develop a dynasty of the new Bavaria and the promotion of Munich. Traditionally, the last week of Oktoberfest was in October and this tradition is still being used in the present times (Schulenkorf, 2008, p. 3). Horse races that were incorporated into the first Oktoberfest festivals and at one time the most popular activity during the festival are not held in the present (Hall and Sharples, 2008, p. 174). However, agricultural shows, which were also an attraction in the past, are still held every three years as Oktoberfest progresses in the

Pick one of the approaches of either realism, liberalism, Essay

Pick one of the approaches of either realism, liberalism, International Society or International Political Economy to show how c - Essay Example The veracity of Wendt’s positing will thus be analyzed in the ensuing discussion that is to materialize forthwith. For one, Wendt’s postulation can be seen to be true, given that it acknowledges the place of realism in international relations. Realism acknowledges the state as the most important actor in the field of diplomacy and international politics. Because of this, national governments are the most important players in international politics, in lieu of non-state actors such as international organizations (e.g., Amnesty International and the Red Cross) and eminent persons such as the Pope. Similarly, Wendt’s standpoint can also be vindicated by the credibility of constructivism in international relations. In international relations, constructivism advances the notion that important aspects of diplomacy and global politics are socially and historically contingent, rather than being inevitable consequences stemming from human nature and the dynamics of world politics. The truthfulness in Wendt’s postulation is predicated upon the fact that the state is a unitary and rational player in international relations. By being a unitary and rational player, it is meant that states speak with one voice. ... According to Jackson (2007), the standpoint immediately above validates Wendt’s postulation to the effect that the US and Soviet Union could unpredictably end the Cold War and their inimical relations because this is the very historical development that took shape. It is true that the US and the Soviet Union ended the Cold War, with the tearing down of the Berlin Wall on November 9th, 1989 and the Re-Unification of Germany on October 3rd, 1990 being done to this effect. Since then, relations between the US and members of the Soviet block have been active and relatively stable, though there have been instances of tension, as was seen in 2008 when Russia invaded Georgia, following Tbilisi’s attempts to re-exert authority and control over its breakaway regions, Abkhazia and South Ossetia. The immediately foregoing illustrates that states are the chief actors in international relations and that they are unitary and rational in their actions. The US, having its domestic acto rs such as the Congress (just as the Soviet Union) and local political games, is a matter that does not hinder it from identifying its chief national interest (Jervis & Art, 1985). The Soviet Union and the United States, having the prerogatives to end the Cold War if they had wished to, is a matter that is underscored by them being the very participants who stoked the Cold War tension against each other. This is well illustrated by the Cuban Missile Crisis, which took place between 16th and 28th of October 1962, as the most serious Cold War standoff between America and the Soviet Union. Having discovered the Soviet Union’s intention to position nuclear missiles in the Socialist Cuba, the US dispatched naval blockade to stop Soviet Union ships from varying missiles to Cuba. On

Beer as a social drink and its subsequent acceptance across the globe.

Beer as a social drink and its subsequent acceptance across the globe. Introduction The study will start with looking at the evolution of beer as a social drink and its subsequent acceptance across the globe. The study will also investigate how different brands came in to channelize communication of beer and incorporated community activities like football, rugby and food as moments for beer consumption to increase product acceptance. We will also look at various international festivals like the Oktoberfest and the Great British Beer festival in UK which have developed as a part of beer culture and helped in the spread of the product through replicated festivals in various parts of the world. Primary research will be done through online surveys and interviews with respondents across Europe, North and South America, and Asia to understand consumer attitudes towards beer in these regions and a comparative analysis will be done on their responses. Based on the insights, the study will investigate whether a similar model can be replicated in India for the nascent beer industry under the following heads: Which of the marketing and communication strategies used in other countries would / wouldnt work in India, and why? Opportunities for replication of festival models from other countries. Implications for the Indian beer manufacturers and marketers, based on a comparative analysis of beer positioning and communication in different cultures. Literature Review A preliminary study of literature on beer industry globally and consumer behaviour revealed the following salient points: * Research shows that beer is a non-food specific drink compared to wine. It is more of a masculine and non-formal occasion drink and associated with fun and social events. When it comes to different brands of beer, it is important for them to focus on positioning and consumer engagement. Beer has slowly become more fashionable to drink with its association with activities like football, rugby and rock music. * Peer pressure plays a huge role on the consumption of alcohol. Alcohol is associated with a list of values which are belonging, excitement, warm relationships, self-fulfilment, well-respected, fun and enjoyment, security, self-respect, and sense of accomplishment. These are important cues for any company while designing their marketing and communication strategy for their brand. * In America, beer joints stress on forming communities through engaging events and activities. The ambience of the place is also very critical since beer consumption is all about having a good time. * Forming a connect with the brand is also an important parameter when it comes to selling beer. As quoted by Mike Bristol, owner-founder of Bristol Brewing Co. in Colorado Springs a lot more people want to spend on a company that they have some common association with. Theyre local, theyre in the community, and theyre visible. Import beers dont seem to be doing well in theirr market or nationally, and he think thats a shift. Beer is also seen as a product, consumption of which does not go down even in economic crisis times. * As per Culinary Currents, Beer, Wine and Spirits. (2008, September 15). Nations Restaurant News, some myths about beer are: Dark beer is heavy Ale is stronger than lager Stout is a meal in a glass Imported beer is better than domestic beer Wine is more complex than beer Fruit beers are girly beers All beer is best served ice-cold Beer and fine dining dont mix  · Some craft beer makers have also tried to mix beer with specially crafted menu like cheese and seasonal food. The restaurants have even started experimenting with beer to create cocktails to increase penetration and frequency of beer consumption. This, though, could dilute the product personality of beer which does not reflect classy, fine dining experience but a more rugged and aggressive environment. This food and beer mix is primarily targeted towards non-regular beer drinkers and first timers.  · Some stats from the US market for March-April 2008 reveal interesting facts (Category Insight, Beverage: Beer Demographics. (2008, April). RETAIL MERCHANDISER, 10.) Beer was the fourth largest in terms of US dollar sales in edible grocery supermarket category. 37% of US adults are regular beer consumers 52% of total beer drinkers are age 28 to 49, but versus their size in the beer-consuming population, 41% of beer volume is consumed by 21 to 27 year olds 32% of beer drinkers shop for beer one to three times each week 47% of beer shoppers buy wine in addition to beer; 41% add spirits 70% are male 84% are White, 10% Latino, 6% African American 59% have an income above $59,000 Grocery is the most common beer channel choice at 46% When available, shoppers overwhelmingly prefer to buy cold beer * A brand study in one of the highest beer consuming nations of the world, Czech Republic and Britain suggests that branding played an important role in the development of the organised beer market in these countries at a national level. The entire system was well structured with organisational hierarchies in place as well as streamlined distribution channels. The regional brands on the other hand, do not follow a very structured nation-wide campaign. Although the brand development in case of national brands in both these countries are at similar levels, as we go down the bracket, the branding of regional markets in Czech becomes lesser developed compared to Britain. For the Czech consumers unlike British, brands were not a consideration in making the choice for public houses as much as the taste and freshness of the beer was. To sustain these smaller breweries, a rule was enacted in which the local public houses were obliged to sell the product from the local breweries restricting t he entry of national brands into these places. This rule though, is not present in Czech Republic making branding more important for them. To keep the beer industry safe in Czech, the breweries have kept the price of their beer lower than the other West European countries. * In 2007, 7 million litres of beer was consumed at the Oktoberfest in Munich in Germany. The biggest cultural context of this festival is the symbolism of equality that is shown as people from all classes and categories sit on the same table to enjoy their beer. The fair is the worlds largest fair which attracts visitors in excess of 7 million from all over the world. Such is the pull of this festival, that similar concepts have been replicated in other countries like Canada, Brazil, USA, and India. * The â€Å"whassup† campaign by Anheuser-Busch for Bud Light revolutionised beer advertising as it targeted the core group of 21-27 year old males who loved to hang out with friends over sporting events. * The Indian consumer mindset can be divided into the following sub heads: Mind over Matter The Functional over the Ornamental Fear of Tomorrow Enjoying the Ordinary The Desire to Fit In * In UK, beer advertising has been moving towards more engaging media like the internet from televisions to deepen their customers experience. Companies like Stella Artois have invested in multi-layer brand experience which tries to connect more with the customers and at a personal level. * Taking the case of Heineken, a lot of its global success can be attributed to its consistency in quality and uniformity in brand message everywhere. The marketing of Heineken is a combination of global feeling and local execution. * In its 2004 report, Global Status on Alcohol, the World Health Organisation (WHO) estimated there were 2 billion drinkers of alcohol on the planet. Trends suggest that for brands to become bigger, globalisation is the way forward. This becomes slightly easier as the consumers in most developed countries and emerging economies are now well informed and despite the cultural differences, are more open to international brands. * The study of global drinking trends suggests emerging markets have much better growth rates than developed markets where the growth is static. Urbanisation, affluence and influence of mass media is playing a major role in this growth. The availability of alcohol in supermarkets is also driving consumption. Beer stands fourth after carbonated drinks, tea and water in terms of share of throat in the world. The off-premise locations are drivers of volume whereas value drivers are the on-premise outlets. In mature markets, growth will be driven by experiential marketing. Barman and barista in urban areas are acquiring celebrity chef status. * In traditional drinking alcohol essentially signified a males entry into adulthood and was associated with food. In the modern day, drinks have become more of an individuals style statement and identity. It is important now to be seen with the right drink for the right occasion. Communities and association with them has become more important than before. Another newly developing phenomenon is that of post modern drinking where connoisseurship, novelty and exclusivity are taking predominance. Themed drinking associated with specific cultures is also seeing a good interest amongst the travelling class who get exposed to different cultures frequently. Some of the names like Guinness and Scotch whiskey have become iconic as they are seeped deep in the local culture. * According to the Euromonitor report of 2005, the following are the key drivers in the beverage industries in the major countries Australia convenience and health, mature market needing to add value. Alcohol part of the culture Brazil status, sociability and convenience, developing market with opportunities for growth and adding value. Market vulnerable to economic volatility, beer and football key to national culture China affordability, convenience and status in cities, developing market with huge urban potential, rural areas remain largely unchanged France convenience, sociability and status, traditional drinking culture being eroded by changing demands and globalisation Germany price, convenience and health, mature market opportunities to add value. Interest in discounters among affluent and poor Italy sociability, status and health, mature market adapting to changes but traditional infrastructure Japan convenience, status and health, mature market, highly fragmented and source of innovation Russia affordability, convenience, status, high consumption of locally produced spirits as well as increasing presence of global brands in the cities, high beer and vodka consumption. Alcohol dependence an issue among rural male Russians Spain status, sociability and health, directional market in terms of youth drinking trends older drinkers stick to traditional drinking, young driving the post-modern UK convenience, sociability and health, mature market adding value through novelty concentrated retail infrastructure US convenience, sociability and health, mature market adding value through segmentation and premiumisation * A few of the future trends which can be seen in the global drinks industry are health awareness, fusion drinking, artisan brands and connoisseurship experiential marketing and sociability. * Specific to Germany which has the 3rd highest beer per capita consumption in the world, the consumption of beer has been slowly going down. This is attributed to rising prices and the health consciousness of the drinking population. In turn, flavoured beer, non-alcoholic beer and malt-based Ready to Drinks are showing growth in consumption. * A major development in recent years has been the role and involvement of women in purchasing the drinks. Some of the international brands have started targeting women by creating flavoured beers for them. The communication strategy still targets the male predominantly though. * Econometrics study in the US by Franke and Wilcox suggests that there is no significant correlation between the beer advertising and alcohol consumption. All advertising does is make people aware of the brands available but does not really affect the amount of beer consumed overall. A study by Waterson in UK, shows that although advertising spends increased 80% between 1978 to 1987, the actual sale of beer in this period fell by 14%. The study also included Sweden which has banned alcohol advertising since 1979 with similar results. * The April 2009 Euromonitor report on beer shows a global demand of 184.6 billion litres. In the mature markets volumes are declining but in terms of value consumption is increasing. Laws on drinking and driving are encouraging growth of low/non-alcoholic beer and currently it accounts for 2% of global beer market but is showing high growth rate especially in Muslim countries. In Spain, this category already accounts for 20% of beer volumes. There is also a trend of moving away from the conventional beer type to niche segments like wheat beer and craft beer. Dark beer is also seeing a healthy revival in growth. * Specific to India, beer consumption has registered an increase of 700% between the period of 1995-2007. The per capita expenditures on alcohol have grown at twice the rate of the average growth in the rate of expenditure in this period. The average of 24 in the country with affluence, access to mass media and information, lowering of entry barriers and high awareness levels means a goldmine of an opportunity for alcohol companies. Retailing for wine and beer is now allowed in supermarkets on a lot of states thereby reaching out to more potential consumers, especially the women. This has also resulted in more and more urban households stocking alcohol at their homes unlike earlier times. Finally, the major beer manufacturers will have to compete for an expanding but challenging global market, which will ask hard questions of the positions that global players occupy by category, price point and geography. India will form a major part of this strategy shift and it is already visible with the number of beer brands that have entered the Indian market in the past 2 years. All the research done above talks about beer as a part of the popular culture in developed markets. The challenge is to try and suggest a workable strategy for India based on consumer insight to tap the enormous potential that it offers. India today stands at the forefront of this opportunity and hence it is important for these international players to understand the cultural nuances of the Indian consumer before formulating their strategies for the market. Conceptual Framework/Problem Definition India has one of the lowest annual per capita consumption levels of beer in the world, at 1 litre. The biggest international names like InBev/Anheuser-Busch, Heineken and Carlsberg have already started making investments in the market. Carlsberg has already invested close to $ 200 milion in production facilities in the country. The other companies are also entering the market through tie-ups with local players or setting up their own breweries. The growing affluence and increased disposable incomes along with the low average age of Indians presents a huge potential waiting to be tapped by these players. The increased global travel and exposure to western media has led to changing attitudes towards alcohol. This is expected to boost beer sales, while shifting government policy regarding alcohol and reductions in taxes and duties present interesting opportunities for large domestic and multinational players alike. Some of the states have already allowed beer to be sold in supermarket f ormats thus increasing penetration of beer substantially. For international players, the race is on to establish local manufacturing facilities and distribution networks, in order to gain first-mover advantage over other entrants. Currently the Indian market is dominated by local players but lack of other options has a major role to play in this. Curiosity and aspirational value attached to imported beer presents a unique market for these international players. Clear opportunities exist for those companies which are partnering with local companies or setting up their own breweries to get a head start in this dynamic market. At this juncture it is of paramount importance for these companies to get their marketing and communication strategy right. This is all the more important because the Indian market and consumer presents a challenge which is different from any other country in the world. Even within India, the cultural diversity is such that different strategies might be needed for different parts of the country. The current literature reviewed primarily consists of work which has been done in the developed beer markets or talks about projected figures based on empirical data. The biggest gap in such projections is the lack of understanding of the Indian consumer. Launches of a number of successful international products in India backed by such research have failed because of this. This research will try and understand the cultural differences between the Indian beer drinker and the western beer drinker and do a comparative analysis to gain insights which can be used to design the marketing and communications strategy for these international companies. Beer as a product has been successful in developed countries because of the community culture they have created amongst the consumers. The research will help determine key drivers and key characteristics of the Indian beer market. Proposed Research Design The research will be carried out through administering questionnaires to the beer drinking community in urban India as well as respondents in USA, Canada, Germany, UK, Columbia, Brazil, China, France, Poland, Finland, Slovakia, Lithuania and Korea. Detailed interviews will be carried out with some respondents in all these locations through telephonic interview/online interaction to understand the culture of beer consumption there. An analysis will also be done to compare the communication of the top 3 brands of the world in all these countries to see the differences and similarities and how these consumers absorb it. The Indian respondents will then be shown the communication used in all these countries and insights will be taken on their response to each communication. This will give us insights on the cultural differences and similarities between the Indian consumer and their international counterparts. The sample size will consist of at least 10 detailed interviews of international respondents and 10 in depth interviews on Indian consumers. The questionnaires will be administered to 150 beer drinkers in India and 50 based abroad. The sample size of the questionnaire might increase based on the response of the target group. Expected Contribution The study as earlier mentioned will give a deep insight into the mindset of the urban Indian consumer with respect to beer. It will also look at what are the associations that the Indian consumer has with the alcohol industry in terms of perceptions and specifically with beer. Their responses to international communication will be recorded and analysed to define the key drivers and the key characteristics of the Indian market. The final output as mentioned in the introduction would address at the following heads: Which of the marketing and communication strategies used in other countries would / wouldnt work in India, and why? Opportunities for replication of festival models and other community building activities from other countries. Implications for the Indian beer manufacturers and marketers, based on a comparative analysis of beer positioning and communication in different cultures.

hierarchy of Morality :: essays research papers

Excerpt from â€Å"The Immorality of Morals and the Future of Amorality† Most authors seem to promote one or the other of two functions for morality, internal cohesion and external threat. However morality served both equally well. In Darwinism, Dominance and Democracy by Somit and Peterson, the authors state, "Humans are social primates, closely (almost embarrassingly) akin genetically to the chimpanzees and only slightly less so to the gorillas. Working over at least 10 million years, natural selection has endowed the social primates with a predisposition (to understate the matter) for hierarchical social structures. That is, they invariably form groups, troops, tribes, and societies characterized by marked differences in individual status in terms of dominance and submission, command and obedience, and by unequal access to many of the good things of life. This form of morality then serves inclusive fitness; it is there for one reason, to improve the survivability of the tribe. SOMIT AND PETERSON later state, "Indoctrinability, then, toge ther with dominance, hierarchy, and obedience, is one of the innate behavioral capacities and characteristics of our species. As might be expected, in most instances indoctrinability serves to support and reinforce these generally authoritarian tendencies. Under other and fairly special conditions, though, indoctrinability provides a window of opportunity for the acceptance of democratic ideas and of political actions that, if successful, lead to the establishment of a democratic polity." And later, "From a neo-Darwinian perspective, individual selection for indoctrinability in a language-capable species makes sound evolutionary sense. When individuals accept the same values, conflict and violence will be diminished, resulting in a more stable society. From the vantage point of the conforming individual, relative order and tranquility, in turn, are likely to result in greater reproductive success and, hence, inclusive fitness." The idea of morals and values are one of the most debated topics in the world of critical thinking. Life times can be spent philosophizing about the morality of our human race and the shared â€Å"innate† values. Hence forth this excerpt which talks directly (as well as indirectly) about the genealogy of values and morals in a society of humans comparatively to that of nature. There are many ideas brought forth from this paragraph, most stemming from the doctor of the Natural Selection, Charles Darwin. The basis of Darwin’s studies stem from change over a long period of time for the betterment of a group or species. Darwin’s studies that mostly of physiological changes revert to development of needed traits for the increased survival of a group.

Plathos myth

The Myth of the Cave and a Rose for Emily The stories â€Å"Myth of the Cave† by Plates and â€Å"A Rose for Emily† by William Faulkner reveal how people are compelled to live their life In an Illusion or a different way rather than to live in reality, thinking that's how life is supposed to be, not knowing what life really looks like, they make this illusion seem real, at least to them. Even though the plots of the stories are different, they both share similar themes that can elate to each other, such as isolation.In the story â€Å"A Rose for Emily' the characters have similar settings in Plat&s Myth. To begin with Plat's Myth and a Rose for Emily both stories share the theme of isolation. In Plat's Myth prisoners are attached with chains to their necks not allowing them to look sideward, only towards what Is directly in front of them. Behind them there Is a burning fire with people holding up puppets that cast shadows on the wall, making the prisoners believe that the shadows that they are seeing are real people rather than Just shadows.What It really convinces the prisoners are the echoes and the sounds that fit the shadows. That Is what truly makes them believe that the shadows are real people rather than just an illusion. The prisoners live isolated in the cave from the real world, being accustomed to the darkness already. If they would peek out the bright rays of the sun would without doubt harm the prisoners eyes, they would ever let loose. In â€Å"A Rose for Emily her house plays a big role because when she was younger her father withheld her from suitors which are hat made her get used to staying inside of her house.Even when her father died, she still stayed inside her house. She feels safe within those walls and believes her world inside that home Is reality. Emily like the prisoners, also lives isolated from reality. Both stories share the theme of Isolation or â€Å"the state of being separated from other people, or a situation In which you do not have the support of other people†. Characters In both stories are Isolated from the outside, from reality. Also in â€Å"A Rose for Email' she has a servant name Toby that goes in and out of the house.Toby is the only one that knows what is going on inside the house but yet does not talk to anybody about it. When Emily dies, after the funeral, and after Emily is buried, the townspeople go upstairs to break into the room, they knew was closed for years. Inside, they found the body of â€Å"Homer Barron† a guy that the townspeople thought it was her partner, dead in the bed. After Emily died the townspeople find out the mystery inside the house. Just like in Plat's Myth, Socrates released one of the prisoners; we can compare the free prisoner with Toby in â€Å"A Rose for Emily'.When the prisoner goes out of the cave the light burned his eyes because he was used to the darkness In the cave. The prisoner, after he realized what was outside, finds out that everything he saw inside In the cave was an Illusion. He finally realized what reality Is. Comparing both stones they finally discover what was hidden. The prisoner discovered the real world outside of the cave, and the townspeople in â€Å"A Furthermore the prisoner that was set free in Plat's Myth decides to go back to the cave to tell the other prisoners that what they see in the cave is not real is Just an illusion.That what was outside the cave is reality, but the prisoners don't believe him and laugh at him. The prisoners weren't interested of what it was outside of the cave. They also talk about killing the freed prisoner if he tries to set them free. In â€Å"A Rose for Emily', even after her father's dead, she still separates herself from the townspeople. She refuses to have a social life out of her house. With the only person that the townspeople saw her with was with Homer, which they believe it was her boyfriend.In both stories we see house both characters are sca red to get out of their comfort zone because they are already dependent of one place. They feel secure being inside the same place. In the â€Å"Myth of the Cave† by Plato and â€Å"A Rose for Emily' by William Faulkner both stories shows similarities in their characters how they isolate themselves in their comfort zone because both of them relay in a place where they don't go away from. For example in Plat's Myth is the cave and in â€Å"A Rose for Emily' is the house where she spends her life.It also shows in Plat's how one of the prisoners is set free and he discovers that what he sees in the cave was Just an illusion. Like in â€Å"A Rose for Emily', when she dies the townspeople finally discovers what was hidden in her house. In both stories the characters discover reality but some others refuse to know what reality is. Emily died without knowing the reality outside her house, and the prisoners refused to believe that there is something else outside the cave.

5 Cases of Erroneous Usage

5 Cases of Erroneous Usage 5 Cases of Erroneous Usage 5 Cases of Erroneous Usage By Mark Nichol Writers who have misheard words and expressions or remember them imperfectly are prone to misrepresenting them in their prose. The following sentences include examples of such errors, followed by discussion and revision. 1. Trustees- jail inmates selected for jobs like food preparation and garbage collection- were sneaking drugs in on food trays. A trustee is a person or organization that manages money or property for someone else or a person who serves on a board. The appropriate term in this sentence is the plural of the noun trusty: â€Å"Trusties- jail inmates selected for jobs like food preparation and garbage collection- were sneaking drugs in on food trays.† 2. Her tongue-and-cheek  comment was inappropriate for the occasion. A writer unfamiliar with the idiomatic phrase denoting irony, insincerity, or whimsy has mistaken one of the words in the phrase for another: â€Å"Her tongue-in-cheek  comment was inappropriate for the occasion.† 3. The galley on this sailboat looks as if it could be a kitchen in a home in a housing track. Here, a writer has presumably misheard the term tract- referring in this context to a housing development, as track- and is unaware of the distinction: â€Å"The galley on this sailboat looks as if it could be a kitchen in a home in a housing tract.† 4. In this type of story, the hero undergoes a right of passage. This sentence refers to a ritual, not something one is entitled to: â€Å"In this type of story, the hero undergoes a rite of passage.† 5. Smith has a Masters of education and spent several decades as a schoolteacher. Masters is the plural form of master. Master’s is the possessive form, which is what is appropriate here. Also, though it is implicit that degree is what â€Å"belongs† to the master, it’s best to include the word and to use the pertinent preposition: â€Å"Smith has a master’s degree in education and spent several decades as a schoolteacher.† (Also, as shown in the revision, a word denoting a level of degree is not capitalized.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Usage Review category, check our popular posts, or choose a related post below:30 Religious Terms You Should KnowComma Before ButUsing "zeitgeist" Coherently

Deluca Surname Meaning and Origin

Deluca Surname Meaning and Origin Deluca, or De Luca, is a patronymic surname meaning son of Luca. The given name Luca is the Italian version of Luke, from the Greek name  Loukas  meaning from Lucania, an ancient district of southern Italy. This area is primarily encompassed today by the  modern region of the Basilicata. Alternate Surname Spellings:  DI LUCA, DILUCA, LUCA, DE LUCA, DELUCCA Surname Origin:  Italian Famous People With the Surname DELUCA or DE LUCA Gianni  De Luca - Italian comic book artist and illustratorFrancesca De Luca - London-born actress of Italian originsLuigi De Luca - well-known artist model; great-grandfather of Francesca De LucaGiuseppe De Luca - Italian baritone opera singerFred DeLuca - co-founder of Subway sandwich shops Where Do People With the DELUCA Surname Live? According to the surname distribution data at  Forebears, the DeLuca surname is most frequently found in the United States, while the de Luca spelling is much more common in Italy, where it ranks 19th in the nation. WorldNames Public Profiler identifies de Luca as being most common throughout southern Italy, especially in the regions of Calabria and Campania. The DeLuca spelling is also found in Italy, but is much less common. It is found most frequently in Northwest Territories, Canada, as well as the American New England states. Genealogy Resources for the Surname DELUCA Meanings of Common Italian SurnamesUncover the meaning of your Italian last name with this free guide to Italian surname meanings and origins for the most common Italian surnames. How to Research Italian AncestorsGet started researching your Italian roots with this guide to researching Italian ancestors in Italy. Deluca Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Deluca family crest or coat of arms for the Deluca surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. DELUCA Family Genealogy ForumSearch this popular genealogy forum for the Deluca surname to find others who might be researching your ancestors, or post your own Deluca query. FamilySearch - DELUCA GenealogyAccess over 500,000 free historical records and lineage-linked family trees posted for the Deluca surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. GeneaNet - Deluca RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Deluca surname, with a concentration on records and families from France, Spain, and other European countries. DistantCousin.com - DELUCA Genealogy Family HistoryExplore free databases and genealogy links for the last name Deluca. The Deluca Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Deluca from the website of Genealogy Today. Sources: Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Decision Making Essay Example | Topics and Well Written Essays - 750 words

Decision Making - Essay Example It is a general assumption that consumers are easily swayed by proper channels of communication when it comes to marketing. The best method of communication to consumers is through advertisement. Advertisement will give an organisation a clear perspective of the market reaction towards their goods. Advertisement provides marketing strategists with a large population of consumers to please. However, a large consumer population to lure requires a lot of information depending on the consumer demand. Consumer demand is by far the best thing to understand when plotting a marketing strategy. Consumer demand requires an organisation to understand the requirements and needs of its target market. According to Ferrell & Hartline (2010) the lack of understanding one’s consumer requirement is the worst weakness an organisation can have in the marketing front. He further argues that consumers’ preferences should be the first priority in designing a marketing strategy. Lack of unders tanding one’s consumers is the most significant barrier in coming up with a marketing plan or designing. This paper will highlight the disadvantages the unknown factor in consumer requirements has on the marketing strategy of an organisation. It is usually a general assumption that marketing department holds the most importance when it comes to pushing sales and increasing the customer population. In all marketing departments, there should be a set aside team which does a marketing research on consumer requirements. With a known consumer preference, it becomes easier when the designing part of a marketing strategy. Firstly, all marketing strategies revolve around pleasing the target market. With this as the considered factor it is only logic to make the presentation of advertisements very appealing to consumers. Consumer preferences in advertising range from the method used in advertisement, channels used in marketing, the timing of advertisements and most importantly sinceri ty. That is; the advertisement should match the real product. With all these demands, a market research for preferences is advised (Ferrell & Hartline, 2010). Methods of marketing include digital advertisement or the use of sales people. Depending on the target market different consumer prefer different modes of advertising. It is usually a general consumer feeling that digital advertising is the most appropriate method. Apart from the consumer preference consideration, digital advertisement is appropriate for many organisations. This is because it reaches a much greater environment, it is easier to plan and implement and the cost is relatively low. The use of sales people seems to bug many individuals since they feel they invade their personal space. Depending on people’s activities during the day, the use of sales people may face great opposition from consumers. Consumer preferences also revolve around timing. Timing mainly affect digital advertisement since it depends on t he audience it reaches out to (Rantanen, 2005). He also argues that morning and daytime advertisement are likely to get a less audience compared to advertisement aired during the night. Researches indicate that night time advertisement slots are usually expensive compared to the day time slots. This is an indication that the general consumer market prefers and is easily exposed to night time digital advertisement. With increasing demands for advertisement channels it is also preferred that organisations do a market research on the best channels the

Local News Stories of Interest in Corpus Christi, Texas Essay

Local News Stories of Interest in Corpus Christi, Texas - Essay Example In fact, the citys organizational goal is to be a national leader of excellence in public service† (City of Corpus Christi: History, 1). In this regard, the population, totaling 287,438 as of July 2009 (City-Data, 1), reveal diverse interests and concerns, in their pursuit to be a national leader of excellence through social responsibility and servant leadership. The local residents’ concerns and issues are divulged through one of the news websites in the city, the Caller Times. A search at the official website of Caller Times disclose interesting local news articles where some articles generate an extraordinarily large amount of comments. Politics remain to preoccupy the local residents’ affairs as they recently focused on the clamor for recount by Republican and Democratic Party officials. One article, written by Rick Spruill entitled Ortiz requests $13,000 in donations for recount generated, posted on November 8, generated a staggering 61 comments, to date. Spruill indicated in the report that â€Å"U.S. Rep. Solomon Ortiz on Monday asked supporters for $13,000 for the recount. He said in an e-mailed statement to supporters the money must be raised by midnight† (par. 2). This enraged most citizens indicating their frustration and rage for Ortiz’s solicitation for the money despite being a millionaire. Aside from politics, the weather has been a perennial issue due to the strategic location of Corpus Christi. Citizens are concerned on hurricanes, cold fronts (where a discussion actually ensued regarding the exact nature), and other possible calamities and weather disturbances brought about by the climate change, in general. Weather is a crucial issue as local residents’ schedules for various activities would highly depend on weather forecasts. A more extensive search in the news would bring to light the genuine enthusiasm for

Market Entry Strategy Essay Example | Topics and Well Written Essays - 2000 words

Market Entry Strategy - Essay Example From the Porter’s five forces, the study has identified that South Africa’s accounting industry is highly competitive and the bargaining powers of suppliers is low and that of buyers is high. The market has high skilled experts in the industry, which is a critical factor attracting accounting and consulting firms in the market. From the analysis done on the market, this study has recommended Rodl & Partner to invest in the market using licensing and has guaranteed that the market is a viable one for foreign investors who are willing to expand their international market presence. However, it is recommended that the company explores the market to ensure compliance with national and international standards for the company that will be chosen for licensing agreement. This will help in ensuring that the company’s reputation is maintained. Introduction Different market entry strategies can be used to enter a new market, these strategies include mergers, acquisitions, j oint ventures, exporting, Greenfield project, strategic alliances, franchising/licensing and whole subsidiary ownership (Janssen 2004, p. 556). Some of the factors that influence the choice of a market entry strategy include price localization, trade barriers, competition, export subsidies and localized knowledge (Grunig & Morschett 2012, p. 151). Globalization and foreign direct investments have been vital in global expansion of companies (Hill 2005, p. 67). This study suggests licensing as a market entry strategy that could be adopted by Rodl & Partner in its entry to South Africa (Rodl & Partner, 2012). South Africa is one of the well known markets that have well developed accounting, auditing and consulting industry and this makes the selection a suitable one for Rodl & Partner. South Africa enjoys a stable and developing economy and this has been a key attraction for foreign investors. Rodl & Partner Ltd Background of the company Rodl & Partner is an international consulting an d accounting firm with German origin. The company has established and built unique capabilities in the global consulting industry particularly in accounting, tax planning and attestation services for companies across various continents. The company has about 3200 partners located in about 130 countries across globe. The company provides customers with distinctive and high quality service in the various categories of accounting services (Rodl & Partner, 2012). Rodl & Partner has its strengths in tax, assurance and specialist advice. Rodl & Partner will be entering South African accounting and consulting industry in July 2012 and this will require the company to be well prepared in expanding its business in this new market so as to be able to promote its brand awareness in the global market. PESTEL analysis Economic environment: South Africa has risen from international isolation and economic stagnation caused by apartheid era. The new phase of economic reconstruction has received enc ouragement and acclaim internationally (Thompson 2001, p. 23). The country was rated 25th in terms of advanced industrial sectors in the world in 1990s and has since then marked increasing growth. Political and legal environment: South Africa has had stability in its political and legal systems. Policies made by government are focused on strengthening economic power of the country and this makes

Lufthansa Austrian Airlines Takeover Essay Example for Free

Lufthansa Austrian Airlines Takeover Essay Taking a brief look on the economic development in Europe up to the year 2008 reveals high GDP growth rates and reminds us about the times of prosperity that we almost all so nostalgically recall. But Austrian Airlines have never seen any boom in revenues, profits and the number of transported passengers. This alone is a reason for big concern as airlines have never been a counter-cyclical business. If the company is unable to sustain itself in the times of prosperity what loss will they carry in the books in the times of economic downswing? Finding a powerful strategic partner seems like inevitable for the Austrian company. In 2008 Austrian Airlines was the 11th biggest airlines in Europe with 10,7 million passengers and 2,5â‚ ¬ billion in revenues. On the other side Lufthansa has 7 times more passengers and makes 10 times more money in revenues. Putting these two categories into relation shows how company? s size creates numerous benefits, particularly financial ones. In 2008 Austrian Airlines had revenue of 233â‚ ¬ per passenger while Lufthansa attained 357â‚ ¬ per passenger. Now it is obvious how size matters and that synergies create great cost-cutting potential and increase profitability. If Lufthansa manages to bring Austrian Airlines to its own level of profitability they would have EBIT of 140â‚ ¬ million if the expenses and passenger number stay on 2008 levels. Not to mention the strategic benefits of this acquisition, and probable Lufthansa? s ability to make use of synergy effects i. e. to cut costs and sell even more flight tickets thanks to wide-spread sales offices all over the world. Acquiring Austrian Airlines proves as lucrative for a Lufthansa if they transform the company and as a good deal for current shareholders who can count on even more losses if Austrian Airlines decide to pursue stand-alone strategy which means that they will eventually lose all the capital they put up . This simple analysis show why did consolidation wave in airlines industry pick up on speed. It really seems that main task for carriers is to get big as fast as they can or to face with a demise of their business. Immediate recapitalization of Austrian Airlines in the amount of 500â‚ ¬ million just supports above statement as even the biggest European airline would be unable to cover such a huge accumulated loss if it weren? t for the help of the Austrian government and the European Union. Lufthansa plans to take advantage of the Austrian Airlines? geographic location and their know-how and expertise in CEE and Middle East. After the fall of communism in Europe Austria has played a crucial role as a gateway to Eastern and Southeastern Europe. Austrian Airlines took its business one step further and established new core market in the Middle East. For an international company like Lufthansa Austrian Airlines represents a cornerstone in the expansion towards Middle Eastern and Asian markets. Austrian Airlines is a first mover in CEE and Middle East and a market leader with 61 destinations in the region whose expertise in the Eastern markets will be of a great use ones Lufthansa decides to go East more aggressively as Austrian Airlines will share their core competence with the group. Cutting overlapping flights and optimization of its joint offer and sales activities will improve Austrian Airlines business activity right away. Further developing of Austrian? s successful hub system at Vienna airport will also bring positive effects in the long run. Since Lufthansa and Austrian Airlines are old partners within the framework of the Star Alliance and they know each other very well integration in the Lufthansa Group should play out without major obstacles. Companies cooperated within the context of a bilateral joint venture for Austrian-German flight traffic as well as in the important foreign markets of Switzerland and Brussels. Even their technical services have been cooperating closely and that is also one of the reasons why Austrian executives have trust in Lufthansa and why did they choose exactly Lufthansa among 12 initial bidders. Companies expect to be able to exploit extensive synergies and assess these to amount to 40â‚ ¬ million in cost savings and additional revenues. Apart from all this, Lufthansa has assured Austrian Airlines that they will be granted extensive autonomy within the group and that they will preserve their Austrian identity which stands for quality and Austrian hospitality. Vienna will remain the hub of all flight operations, so that Austria will continue to feature very good international flight connections. Its central position in the heart of Europe made it easier for Lufthansa to grant them autonomy. No major downsizing of the fleet is planned which would be unthinkable if they wanted to pursue stand-alone strategy. On an organizational level, Austrian Airlines will operate as a profit center within the Lufthansa Group what represents a great incentive to get out of the red once and for all. As a part of Lufthansa Group Austrian Airlines will easier protect its position on the market if the recession hits the economy in 2009 because smaller carriers which are not supported by a strong corporate parent will struggle with insufficient resources and declining passenger numbers. As it will soon become apparent, Austrian Airlines shareholders, especially Republic of Austria, will sign a great deal if transaction proceeds. Keeping independence among the group, operating under its distinguishing identity while improving quality and profitability of its services sounds almost incredible for the company which could declare bankruptcy if it weren? t for its strategic partner. Considering current situation both sides could profit from the transaction. Moreover, the integration in the Lufthansa Group will provide Austrian Airlines with access to new passenger flows and enable them to more effectively build up international brand awareness and be Austrian ambassador all over the world which will strengthen their business model. Lufthansa? s worldwide presence, their size, lobbying power and relationship with gasoline sellers will be of great help to Austrian Airlines. In the light of the bleak economic prospect for 2009 Austrian Airlines can focus on their core business knowing that Lufthansa watches their back. This strategy could work well as Austrian Airlines received numerous awards in 2008 including the so-called â€Å"Oscars† of the industry and a first place ranking as the best airline in Europe according to a survey carried out by â€Å"Capital† magazine. Austrian Airlines have a reliability rate of over 99. % and is among top five most punctual carriers in Europe and could improve Lufthansa? s business model too by sharing their expertise. A fully restructured Austrian Airlines will be forced to become a thriving member of the Lufthansa Group once the company is aware that the Republic of Austria will not back them up if anything goes down the drain. Concerning a history of mutual cooperation between Lufthansa and Austrian Airlines executives in charge need to be particularly careful to avoid accusations of conflicting self-interest as these may arise due to close ties between two companies. Since there were 11 other bidders at the start and Lufthansa was chosen in the end both parties need to be adequately informed about all facts relevant to this transaction so that they can clearly explain why is this transaction undisputedly the best possible solution for both sides. Considering that Lufthansa is taking over a company which made huge losses in the past years and whose balance sheet reveals equity ratio of just 11% (which is appalling even for a bank) strategic rationale needs to be explained clearly and concisely together with all future advantages because otherwise someone could think acquisition is completely irrational. Even after the restructuring aid Austrian Airlines will remain highly indebted and Lufthansa? s executives have to justify their reasoning by outlining benefits. Transaction Overview After signing initial agreements (CA;LOI) which provide a foundation for any further steps, Framework Agreement is often cited in the underlying Voluntary Public Offer. Basic arrangements between parties should be outlined in the letter of intent and then once more stipulated in the Framework Agreement. The underlying Voluntary Public Takeover offer stipulates conditions precedent which are to be fulfilled before closing. From that reason they all represent potential deal-breakers since there is a possibility that some of them will not be fulfilled. According to Framework Agreement an extraordinary shareholders meeting will be called just before the closing of the Share Purchase Agreement so that recapitalization can be authorized, new supervisory board appointed and articles of association amended. In order to mitigate any negative impact of information leakage on the transaction Lufthansa and Austrian Airlines had signed a confidentiality agreement. Both parties are obliged to use confidential information just for the purposes of the ongoing transaction and will not disclose any information to the third parties in order not to bring any company in an unfavorable position. Letter of intent is a second important document signed which outlines Lufthansa? intentions and give an overview of the basic transaction, purchase price, determines break-up fee and division of costs incurred as well as court under which jurisdiction any disputes will be solved. For Lufthansa it is of extreme importance to include an exclusive dealing clause so that Austrian Airlines obliges to negotiate just with Lufthansa and no one else at the time. Since Lufthansa plans to take over a company in an extremely bad shape it would be inappropriate of Austrian Airlines not to bring in all their energy and foc us to close the deal. Letter of intention needs to include details about a stake purchase and subsequent mandatory public offer. The details of the purchase price (maximum 4,49â‚ ¬ per share) should also be included i. e. the price paid for the 41,56 % of shares held by Osterreichische Industrieholding AG which includes the details on the earn-out option (under which conditions will Lufthansa pay an amount of up to 162â‚ ¬ million depending on Austrian Airlines? future economic performance and on the outperformance of the Lufthansa? s share price). It should also stipulate the conditions of the offer given to a minor shareholders so that Lufthansa holds at least 75% of the permanent voting shares (without consideration of the treasury shares) in Austrian Airlines after the end of the initial acceptance period. Lufhansa? s intention to fully take over Austrian Airlines should be clearly pointed out particularly their wish to acquire 90% of all shares so that they can launch a squeeze-out. The important conditions precedent should be included in the Letter of Intent. Approval by the competent antitrust authorities in the European Union and other countries should be right away designated as â€Å"conditio sine qua non†. Approval of the restructuring aid is also deemed as extremely important and it should be stipulated in the Letter of Intent as 500â‚ ¬ million granted by the state of Austria and the European Union are absolutely necessary to compensate for the negative shareholder value of Austrian Airlines and make Lufthansa willing to take them over. Recapitalization will also further dilute the free float shareholders making it easier for Lufthansa to launch a squeeze-out procedure. Letter of intent should also arrange who bears the break-up cost in the case of a regulatory disapproval. This is seen as one of the major risk since Lufthansa and Austrian Airlines partly operate the same lines and consolidation would lead to a further concentration of power. Considering negative financial results of the Austrian Airlines letter of intent should already include frame of the future executive structure while definitive agreement should include exact top-management structure in the Austrian Airlines which will facilitate integration in the Lufthansa group and turn around the profitability. Since Shareholders Agreement of Austrian Airlines syndicate had already dealt with issue it might be a bit cumbersome renegotiating it. Letter of intent should also state that Lufthansa has no intention whatsoever to dismantle Austrian Airlines i. e. that brand, headquarters and route network favoring Austrian national interests will be kept. Lufthansa should try to avoid the matter of employment until the very end (final agreement) so that they are not bound by pre-signed clauses once they negotiate the final contract because restructuring of the Austrian Airlines is necessary by all means. Considering that Lufthansa is the biggest European airline company it the approval of antitrust authorities will not come smoothly. Second condition precedent, approval of 500â‚ ¬ million is not deemed as problematic as this pay-out coincides with Austrian national interests to preserve a national carrier which serves its interest. (Besides it wouldn? t make almost any sense for the European Union to grant the acquisition but rejects the aid. ) Acquiring Austrian Airlines will only increase Lufthansa? s size and market power. Holding such a dominant position could incite abusing it e. g. by charging unfair prices or refusing to innovate. This horizontal agreement will put competition in an unfavorable position but on the other hand Lufthansa can argue that consolidation in the European airline industry is inevitable. However, only consolidation will ensure survival of the European airlines in the long run, fragmented market structure leaves them susceptible to either bankruptcy or takeover by Asian od American airlines who are fortunately by law not allowed to be major shareholders. Since regulation is the real obstacle to consolidation alliances in Europe prevail. Unfavorable circumstance is also the fact that at the time of this pending transaction Lufthansa bought a big chunk of Brussels Air. The regulators will certainly not like that. Like in any deal representations and warranties play an important role as they typically make up the largest part of the share purchase agreement. They have an informational, protective and supportive role in the transaction . Austrian Airline? epresentations and warranties, coupled with the Lufthansa’s due diligence, enable Lufthansa to learn as much as possible about the business prior to signing the definitive acquisition agreement. Second, they are protective. This is crucial for Lufthansa who acquires highly indebted company which value without restructuring aid is negative. The seller’s representations and warranties provide mechanism for the Lufthansa to step back or possibly to renegotiate the terms of ac quisition. The second major feature of merger the agreement is the inclusion of various pre-closing covenants, or promises to do something or not do something during the period between the signing of the acquisition agreement and the closing. Generally, covenants should be absolute and Lufthansa? s goal is that none material changes take place until the closing and that business condition does not aggravate in any respect because if such events took place it would mean that they overpaid. The reasoning behind the indemnification is the same. One should emphasize the importance of reps and warranties relating to financial statements (compliance with accounting standards) , taxes and employees (manager contracts, severance terms and compensations) and no pending litigations which breech would surely threaten the envisaged transaction. The role of all above named provisions is risk minimization and these provision should also act as an incentive for a fair dealing.

Impact of Globalization on the Fashion Industry

Impact of Globalization on the Fashion Industry After 1979 revolution the loose-fitting manteau and black headscarf was obligatory in Iran, still the state dress code was challenged by the women wearing fashionable and colorful coats with head coverings to match. Western fashions and influences are not prohibited in Saudi Arabia, but sometimes accustomed to meet Islamic standards. In a similar trend, Elle magazine recently launched its Middle Eastern version, featuring glossy pages of women in conservative clothing and a mixture of Eastern and Western fashions. Since the 1980s and the growth of the global economy, there has been massive growth in what Joanne Eicher has termed world fashion (p. 300). At the start of the twenty-first century, the preferred garments of young people of both sexes from around the world tend to be jeans, sweatshirts, T-shirts, and sneakers. These clothes are also international icons of American culture. The global young wear the same clothing, a phenomenon made possible by the exploitative mechanisms of the globalization of clothing manufacture, distribution, and retailing and by new technologies, global commodity advertising of branded leisure clothing, and the cultural and political domination of the United States. The reasons for wearing such clothing vary, but these clothes signify youth, modernity, and an eagerness to belong to the newly globalized capitalist world. In the period from 1964 to 1970, styles of dress worn by young women in Britain were the most famous visible representation of the teenage revolution and of the cutting edge of cultural modernity. Miniskirts exposed thighs to public view for the first time in European-American fashion history. These changes were rooted in the major social and cultural upheavals of the late 1950s, generated, as Tony Bennett explains, by a watershed around which a series of significant before and after contrasts can be drawn (p. 7). Young, radical film-makers, painters, writers, photographers, and designers then successfully challenged the British establishments hold on cultural power. Many who came from working-class backgrounds were helped into university and art-school education by postwar state grants to cover fees and living costs. The London couture trade ignored these developments, maintaining their prewar function of creating elegant clothing for the annual high society calendar. The fashionable age in 1955 was around thirty-five but could easily be fifty-five if a woman kept a slim figure. By 1965 the fashionable age was sixteen, a near twenty-year drop in ten years. Dress Globalization Of Fashion Due to globalization the companies are adapting the new initiatives for their production, manufacturing. To get the competitive advantage in the industry fashion houses are now outsourcing from some countries world country where the labor cost is too low. Furthermore, the designers of the international brands are constantly in search of the new design to create new customers and to be ahead in the competition within the industry. The existing mode influencing customization or modification in the costume is fashion. The Asian style has been characterized by the freedom from change which was followed by the Roman and Greek for centuries. It is believed that the fashion in dress started off in Europe on 14th century. The styles were defined by the prominent personages and the monarchs spread through descriptions in letters, in costume, exchange of fashion doll, by travelers. In 1586, first fashion magazine was produced in Frankfurt. Then in 1830 the Godeys Ladys Book produced in United States was popular for decades. The only influential designer in costume at that period was Rose Bertin, milliner and dressmaker to Marie Antoinette. In Paris-the leading arbiter of fashion since the Renaissance-the fading influence of celebrities was coincident with the rise of designer-dressmakers in the mid-19th cent. Paris haute couture has remained preeminent in setting fashions for womens dress. Designers such as Charles Frederick Worth, Coco Chanel, Lucien Lelong, Elsa Schiaparelli, Cristà ³bal Balenciaga, Christian Dior, and Yves Saint Laurent have had fashion houses in Paris. In the latter part of the 20th cent. such American designers as Norman Norell, Mainbocher, James Galanos, Bill Blass, and Pauline Trigà ¨re competed successfully with Parisian designers. London, in the early 19th cent., became the center for mens fashions under the leadership of Regency dandies such as Beau Brummell. In the mid-1960s, London was again for a time the center of fashion influence. The 1970s and 80s saw the beginning of more divergent trends in fashion. This was the result of the increasing popularity of ready-to-wear collections by major designers, which made fashionable label-conscious dressing possible for the middle class. Ethnic-inspired looks and the punk style enjoyed a period of popularity. Successful clothing designers such as Ralph Lauren, Georgio Armani, Gianni Versace, Jean-Paul Gaultier, Rei Kawakubo, and Geoffrey Beene widened their design horizons, licensed their names, and put their distinctive marks on objects ranging from furniture to cars, fabric, and perfumes. The look of luxuriance that emerged in the 1980s was countered in the 1990s with the production of classic understated clothes. Fashions are adapted for mass production by the garment industries of New York, Los Angeles, and other cities. Influence of faster and effective communication In the age of globalization the producers of cloths and marketing manager of different brands are now able to communicate their new design, trend and brand faster than ever. The internet has successfully established a new communication channel along with different innovative tools. The international marketers are now influencing the ultimate consumers using the celebrities as brand ambassadors helping them to add value to the promoted brand to influence the target market. The innovative ideas, promotional mix, including event management and thousands of media channels are employed to establish the brand and to capture a position in the target audience. Branding, Brand Positioning The significance of clothing goes beyond what we wear. A pair of blue jeans is not just a pair of blue jeans. The brand is often just as or more important as the article of clothing. Brand recognition is a crucial factor in the world of fashion, especially for younger generations. Faedda asserts that for young people jeans have become a tool of social and political protest, of adherence and membership, symbol and emblem; for stylists jeans have become a trendy casual product, a refined prà ªt a porter article or quite a high fashion creation. To establish their brand the global designers are always aware of promoting their brands through every possible way. They use the celebrities, rock stars, artist, players to influence their fans as they can easily influence their fans. For instance, lately the Emporio Armani has successfully managed to come in to contract with Christiano Ronaldo the footballer. Influence of Cultural Globalization Now the world is experiencing the presence of the BigMacs from Viena to Sydney, people are wearing clothes from the Benetton, working on the IBM computers, talking about the human rights and watching CNN or MTV. But their presence indicates that the worlds is experiencing mostly western flavor due to the globalization. Globalization has increased the ratio of migration, FDI, franchising, joint venture allies, merger and acquisition process which in turn increase the competition along with the efficiency. To get the competitive advantages the companies are now following outsourcing to become more cost effective. All these initiatives allow cultural blending across the nations as it requires people from different country to communicate interact with each other. Furthermore the internet allows us to get any sort of information instantly. The instant access easily transfer the fashion, culture and other cultural parameters offering more uniform genre of taste and preference. Conclusion The competitions forces some of the companies to come along with the innovative approach in their promotional strategies to attract their potential customers compare to the industry rivals. Fashion is a modern European occurrence, which is inseparable from capitalism in Europe. It is the progress of the bourgeois 19th century and the industrial revolution. Fashion can only flourish and become a mass event in an industrialized society with developed technology, sound aesthetic taste and uniqueness, as well as wealth. Because fashion is the opulence one must be able to pay for. Due to globalization people with common taste are able to communicate and can find out their favorite fashion which are getting more uniform day by day.