Market Entry Strategy Essay Example | Topics and Well Written Essays - 2000 words

Market Entry Strategy - Essay Example From the Porter’s five forces, the study has identified that South Africa’s accounting industry is highly competitive and the bargaining powers of suppliers is low and that of buyers is high. The market has high skilled experts in the industry, which is a critical factor attracting accounting and consulting firms in the market. From the analysis done on the market, this study has recommended Rodl & Partner to invest in the market using licensing and has guaranteed that the market is a viable one for foreign investors who are willing to expand their international market presence. However, it is recommended that the company explores the market to ensure compliance with national and international standards for the company that will be chosen for licensing agreement. This will help in ensuring that the company’s reputation is maintained. Introduction Different market entry strategies can be used to enter a new market, these strategies include mergers, acquisitions, j oint ventures, exporting, Greenfield project, strategic alliances, franchising/licensing and whole subsidiary ownership (Janssen 2004, p. 556). Some of the factors that influence the choice of a market entry strategy include price localization, trade barriers, competition, export subsidies and localized knowledge (Grunig & Morschett 2012, p. 151). Globalization and foreign direct investments have been vital in global expansion of companies (Hill 2005, p. 67). This study suggests licensing as a market entry strategy that could be adopted by Rodl & Partner in its entry to South Africa (Rodl & Partner, 2012). South Africa is one of the well known markets that have well developed accounting, auditing and consulting industry and this makes the selection a suitable one for Rodl & Partner. South Africa enjoys a stable and developing economy and this has been a key attraction for foreign investors. Rodl & Partner Ltd Background of the company Rodl & Partner is an international consulting an d accounting firm with German origin. The company has established and built unique capabilities in the global consulting industry particularly in accounting, tax planning and attestation services for companies across various continents. The company has about 3200 partners located in about 130 countries across globe. The company provides customers with distinctive and high quality service in the various categories of accounting services (Rodl & Partner, 2012). Rodl & Partner has its strengths in tax, assurance and specialist advice. Rodl & Partner will be entering South African accounting and consulting industry in July 2012 and this will require the company to be well prepared in expanding its business in this new market so as to be able to promote its brand awareness in the global market. PESTEL analysis Economic environment: South Africa has risen from international isolation and economic stagnation caused by apartheid era. The new phase of economic reconstruction has received enc ouragement and acclaim internationally (Thompson 2001, p. 23). The country was rated 25th in terms of advanced industrial sectors in the world in 1990s and has since then marked increasing growth. Political and legal environment: South Africa has had stability in its political and legal systems. Policies made by government are focused on strengthening economic power of the country and this makes

Lufthansa Austrian Airlines Takeover Essay Example for Free

Lufthansa Austrian Airlines Takeover Essay Taking a brief look on the economic development in Europe up to the year 2008 reveals high GDP growth rates and reminds us about the times of prosperity that we almost all so nostalgically recall. But Austrian Airlines have never seen any boom in revenues, profits and the number of transported passengers. This alone is a reason for big concern as airlines have never been a counter-cyclical business. If the company is unable to sustain itself in the times of prosperity what loss will they carry in the books in the times of economic downswing? Finding a powerful strategic partner seems like inevitable for the Austrian company. In 2008 Austrian Airlines was the 11th biggest airlines in Europe with 10,7 million passengers and 2,5â‚ ¬ billion in revenues. On the other side Lufthansa has 7 times more passengers and makes 10 times more money in revenues. Putting these two categories into relation shows how company? s size creates numerous benefits, particularly financial ones. In 2008 Austrian Airlines had revenue of 233â‚ ¬ per passenger while Lufthansa attained 357â‚ ¬ per passenger. Now it is obvious how size matters and that synergies create great cost-cutting potential and increase profitability. If Lufthansa manages to bring Austrian Airlines to its own level of profitability they would have EBIT of 140â‚ ¬ million if the expenses and passenger number stay on 2008 levels. Not to mention the strategic benefits of this acquisition, and probable Lufthansa? s ability to make use of synergy effects i. e. to cut costs and sell even more flight tickets thanks to wide-spread sales offices all over the world. Acquiring Austrian Airlines proves as lucrative for a Lufthansa if they transform the company and as a good deal for current shareholders who can count on even more losses if Austrian Airlines decide to pursue stand-alone strategy which means that they will eventually lose all the capital they put up . This simple analysis show why did consolidation wave in airlines industry pick up on speed. It really seems that main task for carriers is to get big as fast as they can or to face with a demise of their business. Immediate recapitalization of Austrian Airlines in the amount of 500â‚ ¬ million just supports above statement as even the biggest European airline would be unable to cover such a huge accumulated loss if it weren? t for the help of the Austrian government and the European Union. Lufthansa plans to take advantage of the Austrian Airlines? geographic location and their know-how and expertise in CEE and Middle East. After the fall of communism in Europe Austria has played a crucial role as a gateway to Eastern and Southeastern Europe. Austrian Airlines took its business one step further and established new core market in the Middle East. For an international company like Lufthansa Austrian Airlines represents a cornerstone in the expansion towards Middle Eastern and Asian markets. Austrian Airlines is a first mover in CEE and Middle East and a market leader with 61 destinations in the region whose expertise in the Eastern markets will be of a great use ones Lufthansa decides to go East more aggressively as Austrian Airlines will share their core competence with the group. Cutting overlapping flights and optimization of its joint offer and sales activities will improve Austrian Airlines business activity right away. Further developing of Austrian? s successful hub system at Vienna airport will also bring positive effects in the long run. Since Lufthansa and Austrian Airlines are old partners within the framework of the Star Alliance and they know each other very well integration in the Lufthansa Group should play out without major obstacles. Companies cooperated within the context of a bilateral joint venture for Austrian-German flight traffic as well as in the important foreign markets of Switzerland and Brussels. Even their technical services have been cooperating closely and that is also one of the reasons why Austrian executives have trust in Lufthansa and why did they choose exactly Lufthansa among 12 initial bidders. Companies expect to be able to exploit extensive synergies and assess these to amount to 40â‚ ¬ million in cost savings and additional revenues. Apart from all this, Lufthansa has assured Austrian Airlines that they will be granted extensive autonomy within the group and that they will preserve their Austrian identity which stands for quality and Austrian hospitality. Vienna will remain the hub of all flight operations, so that Austria will continue to feature very good international flight connections. Its central position in the heart of Europe made it easier for Lufthansa to grant them autonomy. No major downsizing of the fleet is planned which would be unthinkable if they wanted to pursue stand-alone strategy. On an organizational level, Austrian Airlines will operate as a profit center within the Lufthansa Group what represents a great incentive to get out of the red once and for all. As a part of Lufthansa Group Austrian Airlines will easier protect its position on the market if the recession hits the economy in 2009 because smaller carriers which are not supported by a strong corporate parent will struggle with insufficient resources and declining passenger numbers. As it will soon become apparent, Austrian Airlines shareholders, especially Republic of Austria, will sign a great deal if transaction proceeds. Keeping independence among the group, operating under its distinguishing identity while improving quality and profitability of its services sounds almost incredible for the company which could declare bankruptcy if it weren? t for its strategic partner. Considering current situation both sides could profit from the transaction. Moreover, the integration in the Lufthansa Group will provide Austrian Airlines with access to new passenger flows and enable them to more effectively build up international brand awareness and be Austrian ambassador all over the world which will strengthen their business model. Lufthansa? s worldwide presence, their size, lobbying power and relationship with gasoline sellers will be of great help to Austrian Airlines. In the light of the bleak economic prospect for 2009 Austrian Airlines can focus on their core business knowing that Lufthansa watches their back. This strategy could work well as Austrian Airlines received numerous awards in 2008 including the so-called â€Å"Oscars† of the industry and a first place ranking as the best airline in Europe according to a survey carried out by â€Å"Capital† magazine. Austrian Airlines have a reliability rate of over 99. % and is among top five most punctual carriers in Europe and could improve Lufthansa? s business model too by sharing their expertise. A fully restructured Austrian Airlines will be forced to become a thriving member of the Lufthansa Group once the company is aware that the Republic of Austria will not back them up if anything goes down the drain. Concerning a history of mutual cooperation between Lufthansa and Austrian Airlines executives in charge need to be particularly careful to avoid accusations of conflicting self-interest as these may arise due to close ties between two companies. Since there were 11 other bidders at the start and Lufthansa was chosen in the end both parties need to be adequately informed about all facts relevant to this transaction so that they can clearly explain why is this transaction undisputedly the best possible solution for both sides. Considering that Lufthansa is taking over a company which made huge losses in the past years and whose balance sheet reveals equity ratio of just 11% (which is appalling even for a bank) strategic rationale needs to be explained clearly and concisely together with all future advantages because otherwise someone could think acquisition is completely irrational. Even after the restructuring aid Austrian Airlines will remain highly indebted and Lufthansa? s executives have to justify their reasoning by outlining benefits. Transaction Overview After signing initial agreements (CA;LOI) which provide a foundation for any further steps, Framework Agreement is often cited in the underlying Voluntary Public Offer. Basic arrangements between parties should be outlined in the letter of intent and then once more stipulated in the Framework Agreement. The underlying Voluntary Public Takeover offer stipulates conditions precedent which are to be fulfilled before closing. From that reason they all represent potential deal-breakers since there is a possibility that some of them will not be fulfilled. According to Framework Agreement an extraordinary shareholders meeting will be called just before the closing of the Share Purchase Agreement so that recapitalization can be authorized, new supervisory board appointed and articles of association amended. In order to mitigate any negative impact of information leakage on the transaction Lufthansa and Austrian Airlines had signed a confidentiality agreement. Both parties are obliged to use confidential information just for the purposes of the ongoing transaction and will not disclose any information to the third parties in order not to bring any company in an unfavorable position. Letter of intent is a second important document signed which outlines Lufthansa? intentions and give an overview of the basic transaction, purchase price, determines break-up fee and division of costs incurred as well as court under which jurisdiction any disputes will be solved. For Lufthansa it is of extreme importance to include an exclusive dealing clause so that Austrian Airlines obliges to negotiate just with Lufthansa and no one else at the time. Since Lufthansa plans to take over a company in an extremely bad shape it would be inappropriate of Austrian Airlines not to bring in all their energy and foc us to close the deal. Letter of intention needs to include details about a stake purchase and subsequent mandatory public offer. The details of the purchase price (maximum 4,49â‚ ¬ per share) should also be included i. e. the price paid for the 41,56 % of shares held by Osterreichische Industrieholding AG which includes the details on the earn-out option (under which conditions will Lufthansa pay an amount of up to 162â‚ ¬ million depending on Austrian Airlines? future economic performance and on the outperformance of the Lufthansa? s share price). It should also stipulate the conditions of the offer given to a minor shareholders so that Lufthansa holds at least 75% of the permanent voting shares (without consideration of the treasury shares) in Austrian Airlines after the end of the initial acceptance period. Lufhansa? s intention to fully take over Austrian Airlines should be clearly pointed out particularly their wish to acquire 90% of all shares so that they can launch a squeeze-out. The important conditions precedent should be included in the Letter of Intent. Approval by the competent antitrust authorities in the European Union and other countries should be right away designated as â€Å"conditio sine qua non†. Approval of the restructuring aid is also deemed as extremely important and it should be stipulated in the Letter of Intent as 500â‚ ¬ million granted by the state of Austria and the European Union are absolutely necessary to compensate for the negative shareholder value of Austrian Airlines and make Lufthansa willing to take them over. Recapitalization will also further dilute the free float shareholders making it easier for Lufthansa to launch a squeeze-out procedure. Letter of intent should also arrange who bears the break-up cost in the case of a regulatory disapproval. This is seen as one of the major risk since Lufthansa and Austrian Airlines partly operate the same lines and consolidation would lead to a further concentration of power. Considering negative financial results of the Austrian Airlines letter of intent should already include frame of the future executive structure while definitive agreement should include exact top-management structure in the Austrian Airlines which will facilitate integration in the Lufthansa group and turn around the profitability. Since Shareholders Agreement of Austrian Airlines syndicate had already dealt with issue it might be a bit cumbersome renegotiating it. Letter of intent should also state that Lufthansa has no intention whatsoever to dismantle Austrian Airlines i. e. that brand, headquarters and route network favoring Austrian national interests will be kept. Lufthansa should try to avoid the matter of employment until the very end (final agreement) so that they are not bound by pre-signed clauses once they negotiate the final contract because restructuring of the Austrian Airlines is necessary by all means. Considering that Lufthansa is the biggest European airline company it the approval of antitrust authorities will not come smoothly. Second condition precedent, approval of 500â‚ ¬ million is not deemed as problematic as this pay-out coincides with Austrian national interests to preserve a national carrier which serves its interest. (Besides it wouldn? t make almost any sense for the European Union to grant the acquisition but rejects the aid. ) Acquiring Austrian Airlines will only increase Lufthansa? s size and market power. Holding such a dominant position could incite abusing it e. g. by charging unfair prices or refusing to innovate. This horizontal agreement will put competition in an unfavorable position but on the other hand Lufthansa can argue that consolidation in the European airline industry is inevitable. However, only consolidation will ensure survival of the European airlines in the long run, fragmented market structure leaves them susceptible to either bankruptcy or takeover by Asian od American airlines who are fortunately by law not allowed to be major shareholders. Since regulation is the real obstacle to consolidation alliances in Europe prevail. Unfavorable circumstance is also the fact that at the time of this pending transaction Lufthansa bought a big chunk of Brussels Air. The regulators will certainly not like that. Like in any deal representations and warranties play an important role as they typically make up the largest part of the share purchase agreement. They have an informational, protective and supportive role in the transaction . Austrian Airline? epresentations and warranties, coupled with the Lufthansa’s due diligence, enable Lufthansa to learn as much as possible about the business prior to signing the definitive acquisition agreement. Second, they are protective. This is crucial for Lufthansa who acquires highly indebted company which value without restructuring aid is negative. The seller’s representations and warranties provide mechanism for the Lufthansa to step back or possibly to renegotiate the terms of ac quisition. The second major feature of merger the agreement is the inclusion of various pre-closing covenants, or promises to do something or not do something during the period between the signing of the acquisition agreement and the closing. Generally, covenants should be absolute and Lufthansa? s goal is that none material changes take place until the closing and that business condition does not aggravate in any respect because if such events took place it would mean that they overpaid. The reasoning behind the indemnification is the same. One should emphasize the importance of reps and warranties relating to financial statements (compliance with accounting standards) , taxes and employees (manager contracts, severance terms and compensations) and no pending litigations which breech would surely threaten the envisaged transaction. The role of all above named provisions is risk minimization and these provision should also act as an incentive for a fair dealing.

Impact of Globalization on the Fashion Industry

Impact of Globalization on the Fashion Industry After 1979 revolution the loose-fitting manteau and black headscarf was obligatory in Iran, still the state dress code was challenged by the women wearing fashionable and colorful coats with head coverings to match. Western fashions and influences are not prohibited in Saudi Arabia, but sometimes accustomed to meet Islamic standards. In a similar trend, Elle magazine recently launched its Middle Eastern version, featuring glossy pages of women in conservative clothing and a mixture of Eastern and Western fashions. Since the 1980s and the growth of the global economy, there has been massive growth in what Joanne Eicher has termed world fashion (p. 300). At the start of the twenty-first century, the preferred garments of young people of both sexes from around the world tend to be jeans, sweatshirts, T-shirts, and sneakers. These clothes are also international icons of American culture. The global young wear the same clothing, a phenomenon made possible by the exploitative mechanisms of the globalization of clothing manufacture, distribution, and retailing and by new technologies, global commodity advertising of branded leisure clothing, and the cultural and political domination of the United States. The reasons for wearing such clothing vary, but these clothes signify youth, modernity, and an eagerness to belong to the newly globalized capitalist world. In the period from 1964 to 1970, styles of dress worn by young women in Britain were the most famous visible representation of the teenage revolution and of the cutting edge of cultural modernity. Miniskirts exposed thighs to public view for the first time in European-American fashion history. These changes were rooted in the major social and cultural upheavals of the late 1950s, generated, as Tony Bennett explains, by a watershed around which a series of significant before and after contrasts can be drawn (p. 7). Young, radical film-makers, painters, writers, photographers, and designers then successfully challenged the British establishments hold on cultural power. Many who came from working-class backgrounds were helped into university and art-school education by postwar state grants to cover fees and living costs. The London couture trade ignored these developments, maintaining their prewar function of creating elegant clothing for the annual high society calendar. The fashionable age in 1955 was around thirty-five but could easily be fifty-five if a woman kept a slim figure. By 1965 the fashionable age was sixteen, a near twenty-year drop in ten years. Dress Globalization Of Fashion Due to globalization the companies are adapting the new initiatives for their production, manufacturing. To get the competitive advantage in the industry fashion houses are now outsourcing from some countries world country where the labor cost is too low. Furthermore, the designers of the international brands are constantly in search of the new design to create new customers and to be ahead in the competition within the industry. The existing mode influencing customization or modification in the costume is fashion. The Asian style has been characterized by the freedom from change which was followed by the Roman and Greek for centuries. It is believed that the fashion in dress started off in Europe on 14th century. The styles were defined by the prominent personages and the monarchs spread through descriptions in letters, in costume, exchange of fashion doll, by travelers. In 1586, first fashion magazine was produced in Frankfurt. Then in 1830 the Godeys Ladys Book produced in United States was popular for decades. The only influential designer in costume at that period was Rose Bertin, milliner and dressmaker to Marie Antoinette. In Paris-the leading arbiter of fashion since the Renaissance-the fading influence of celebrities was coincident with the rise of designer-dressmakers in the mid-19th cent. Paris haute couture has remained preeminent in setting fashions for womens dress. Designers such as Charles Frederick Worth, Coco Chanel, Lucien Lelong, Elsa Schiaparelli, Cristà ³bal Balenciaga, Christian Dior, and Yves Saint Laurent have had fashion houses in Paris. In the latter part of the 20th cent. such American designers as Norman Norell, Mainbocher, James Galanos, Bill Blass, and Pauline Trigà ¨re competed successfully with Parisian designers. London, in the early 19th cent., became the center for mens fashions under the leadership of Regency dandies such as Beau Brummell. In the mid-1960s, London was again for a time the center of fashion influence. The 1970s and 80s saw the beginning of more divergent trends in fashion. This was the result of the increasing popularity of ready-to-wear collections by major designers, which made fashionable label-conscious dressing possible for the middle class. Ethnic-inspired looks and the punk style enjoyed a period of popularity. Successful clothing designers such as Ralph Lauren, Georgio Armani, Gianni Versace, Jean-Paul Gaultier, Rei Kawakubo, and Geoffrey Beene widened their design horizons, licensed their names, and put their distinctive marks on objects ranging from furniture to cars, fabric, and perfumes. The look of luxuriance that emerged in the 1980s was countered in the 1990s with the production of classic understated clothes. Fashions are adapted for mass production by the garment industries of New York, Los Angeles, and other cities. Influence of faster and effective communication In the age of globalization the producers of cloths and marketing manager of different brands are now able to communicate their new design, trend and brand faster than ever. The internet has successfully established a new communication channel along with different innovative tools. The international marketers are now influencing the ultimate consumers using the celebrities as brand ambassadors helping them to add value to the promoted brand to influence the target market. The innovative ideas, promotional mix, including event management and thousands of media channels are employed to establish the brand and to capture a position in the target audience. Branding, Brand Positioning The significance of clothing goes beyond what we wear. A pair of blue jeans is not just a pair of blue jeans. The brand is often just as or more important as the article of clothing. Brand recognition is a crucial factor in the world of fashion, especially for younger generations. Faedda asserts that for young people jeans have become a tool of social and political protest, of adherence and membership, symbol and emblem; for stylists jeans have become a trendy casual product, a refined prà ªt a porter article or quite a high fashion creation. To establish their brand the global designers are always aware of promoting their brands through every possible way. They use the celebrities, rock stars, artist, players to influence their fans as they can easily influence their fans. For instance, lately the Emporio Armani has successfully managed to come in to contract with Christiano Ronaldo the footballer. Influence of Cultural Globalization Now the world is experiencing the presence of the BigMacs from Viena to Sydney, people are wearing clothes from the Benetton, working on the IBM computers, talking about the human rights and watching CNN or MTV. But their presence indicates that the worlds is experiencing mostly western flavor due to the globalization. Globalization has increased the ratio of migration, FDI, franchising, joint venture allies, merger and acquisition process which in turn increase the competition along with the efficiency. To get the competitive advantages the companies are now following outsourcing to become more cost effective. All these initiatives allow cultural blending across the nations as it requires people from different country to communicate interact with each other. Furthermore the internet allows us to get any sort of information instantly. The instant access easily transfer the fashion, culture and other cultural parameters offering more uniform genre of taste and preference. Conclusion The competitions forces some of the companies to come along with the innovative approach in their promotional strategies to attract their potential customers compare to the industry rivals. Fashion is a modern European occurrence, which is inseparable from capitalism in Europe. It is the progress of the bourgeois 19th century and the industrial revolution. Fashion can only flourish and become a mass event in an industrialized society with developed technology, sound aesthetic taste and uniqueness, as well as wealth. Because fashion is the opulence one must be able to pay for. Due to globalization people with common taste are able to communicate and can find out their favorite fashion which are getting more uniform day by day.

World Population Essay -- Environment Populated Essays Papers

World Population Works Cited Not Included Population causes a heated debate among many people. The world's population has exceeded 6.5 billion and continues to increase about another 76 million each year. The three most populated countries are China, India, and the United States. Scientists have become worried that the population will double within the next 50 years, exceeding 12 billion people. With scarce natural resources and the strain that a doubling in population will cause on food availability, people become more wary about population control. What is population control? Population Control is the practice of limiting population increase, usually by reducing the birth rate (www.wikipedia.org). The first country to adopt a population control policy was India, though that did not stop the country from passing the 1 billion mark. In 1952, 6.5 million rupees were made available to conduct studies in fertility and family planning (Samuel, 54). For the first five years (1952-1956), the Indian Government was not sure what to do with the information and the population continued to grow at a rate of two per cent per year. After 1962, the Indian Government decided to limit the size of families, yet did not have to put effort into persuading the people to favor the idea. However, the people lacked a serious motivation to limit their procreation (Samuel, 56). India's population continued to grow. Contraceptives were also introduced, yet even after the education of the people, they went unused. The women were not given a choice when it came to reproduction. The men did not want to use the contraceptives, and they could not be forced by their partners. It was said that without an improv ed standard of living and improved education, ... ...t. The United States can support its population, but is still having problems with pollution. The hungry can be fed, the poor can be clothed, but the pollution is still much higher that desirable. The issue becomes a question of availability of natural resources and food. The question becomes "How do we produce more for a growing population on less land with less available water?" Is it ethical to control population? Should the government of any country mandate contraceptives or limit the amount of children a family can have? Does this remove the agency of the people? Can people themselves be trusted with the agency of how often they can procreate and how they feed, shelter, and clothe their children? It seems as though if population goes unchecked, mankind will wring out every last drop the Earth has to offer. The question then becomes: "What will we do then?"

A Person Who Inspire Me the Most

Songsnumber-onesinglesAndre Hill September 30, 2010 3rd period The person that inspires me most is my mom. The reason I say this is because she’s a strong black woman and she stands independently facing all odds. She inspires me to be the best I can be and to always give my all in whatever I’m doing. Whenever I need something, all I have to do is ask and I know if it’s possible, she’ll provide it. It’s always been like that with her and not with just me, but all of my brothers. I think the reason we may act uncivilized when dealing with authority is because we know we have a mother who’ll bail us out 9 times out of 10.If I didn’t have her, I would probably be a drop out because I wouldn’t have anyone in my ear telling me to get my grades up. My mom tells me what to do and she means just that. She has her flaws like every human does but they aren’t easy to spot in her. We’re not rich or close to it but from everythi ng I have you wouldn’t be able to tell. I never go without anything I need or in a lot of cases, anything I want. I know she would give me her last dollar. For example†¦if my mom and I both wanted a candy bar and she only had two dollars on her, without a doubt she would buy it for me.She thinks of others before herself a lot and that could cause people to try to run over you but not with my mom. My mom is very smart and she pushes education to the max in my household. When I bring home bad grades I know it hurts her just as much as it hurts me, maybe a lot more actually. I always use manners and that’s because she tells me that education and respect will take me far in life. And that it would make people respect me. I want to be an R&B singer when I grow up and my mom tells me I can be anything I want to be.I don’t know if she really believes that or if she’s just saying it because it sounds good, but I know that that’s the kind of motivation I need. If I don’t have any support from anyone else, I know I’ll have some from her. I can count on my mom for anything. If I was to fall from a plane I’m willing to bet any amount of money my mother would be there to catch me, not letting a strand of my hair touch the ground. I’m not Andre Hill September 30, 2010 3rd period saying that she’s a body builder or anything like that. I’m just trying to explain the love she has for me in words.Her love makes me want to be like her and to treat my kids in the future the way my mom treats me. I want to be able to give that type of love to everyone. If the world had that type of love there would be no tears falling or violence. I try to make the right decisions to satisfy my mom and myself. I don’t want to put her thru anything that would cause her to hurt. . I mean she’s wonderful and I wouldn’t trade her for anything or anyone in the world. I love my mom to death and she ins pires me more than any celebrity or person in the past could ever do. Andre Hill

Networks Essays - Local Area Networks, IEEE Standards, Free Essays

Networks Essays - Local Area Networks, IEEE Standards, Free Essays Networks Network, in computer science, techniques, physical connections, and computer programs used to link two or more computers. Network users are able to share files, printers, and other resources; send electronic messages; and run programs on other computers. A network has three layers of components: application software, network software, and network hardware. Application software consists of computer programs that interface with network users and permit the sharing of information, such as files, graphics, and video, and resources, such as printers and disks. One type of application software is called client-server. Client computers send requests for information or requests to use resources to other computers, called servers, that control data and applications. Another type of application software is called peer-to-peer. In a peer-to-peer network, computers send messages and requests directly to one another without a server intermediary. Network software consists of computer programs that establish protocols, or rules, for computers to talk to one another. These protocols are carried out by sending and receiving formatted instructions of data called packets. Protocols make logical connections between network applications, direct the movement of packets through the physical network, and minimize the possibility of collisions between packets sent at the same time. Network hardware is made up of the physical components that connect computers. Two important components are the transmission media that carry the computer's signals, typically on wires or fiber-optic cables, and the network adapter, which accesses the physical media that link computers, receives packets from network software, and transmits instructions and requests to other computers. Transmitted information is in the form of binary digits, or bits (1s and 0s), which the computer's electronic circuitry can process. Network Connections A network has two types of connections: physical connections that let computers directly transmit and receive signals and logical, or virtual, connections that allow computer applications, such as word processors, to exchange information. Physical connections are defined by the medium used to carry the signal, the geometric arrangement of the computers (topology), and the method used to share information. Logical connections are created by network protocols and allow data sharing between applications on different types of computers, such as an Apple Macintosh and an International Business Machines Corporation (IBM) personal computer (PC), in a network. Some logical connections use client-server application software and are primarily for file and printer sharing. The Transmission Control Protocol/Internet Protocol (TCP/IP) suite, originally developed by the United States Department of Defense, is the set of logical connections used by the Internet, the worldwide consortium of computer networks. TCP/IP, based on peer-to-peer application software, creates a connection between any two computers. Media The medium used to transmit information limits the speed of the network, the effective distance between computers, and the network topology. Copper wires and coaxial cable provide transmission speeds of a few thousand bits per second for long distances and about 100 million bits per second (Mbps) for short distances. Optical fibers carry 100 million to 1 billion bits of information per second over long distances. Topology Common topologies used to arrange computers in a network are point-to-point, bus, star, and ring. Point-to-point topology is the simplest, consisting of two connected computers. The bus topology is composed of a single link connected to many computers. All computers on this common connection receive all signals transmitted by any attached computer. The star topology connects many computers to a common hub computer. This hub can be passive, repeating any input to all computers similar to the bus topology, or it can be active, selectively switching inputs to specific destination computers. The ring topology uses multiple links to form a circle of computers. Each link carries information in one direction. Information moves around the ring in sequence from its source to its destination (see Computer Architecture). Local area networks (LANs), which connect computers separated by short distances, such as in an office or a university campus, commonly use bus, star, or ring topologies. Wide area networks (WANs), which connect distant equipment across the country or internationally, often use special leased telephone lines as point-to-point links. Sharing Information When computers share physical connections to transmit information packets, a set of Media Access Control (MAC) protocols are used to allow information to flow smoothly through the network. An efficient MAC protocol ensures