Palo Mayombe

Free Essays on Snow

The snow is falling in colossal powder flakes. Seth, my freckled faced son, is leaping up and down like there isn’t a tomorrow. He bellows like a ball calf, â€Å"Mom!† I bark, â€Å"What do you want?† Half asleep I am trying to focus my drowsy eyes, which can barely make out his annoying presence. Seth, full of piss and vinegar requests, â€Å"Mom, can we go sledding? We are not having school today. Please! Com on! Can we?† I stumble out of bed, staggering to the window. I see the staleness of the winter night fade away like smoke drifting off as the sun rises. The sun illuminating a splendid, white, shimmering, blanket of snow across the vast countryside.. The snow overflowing the tree limbs with immense white blossoms. Icesicles fashioned into sparkling spears dangling from everything. Jack- frost has painted murals of ice gardens on all window panes. The cars look like enormous fluffy snow drifts. There is no way to tell where the street begins or ends; it is just endless. All of a sudden Seth grabs my arm; â€Å"Mom are you coming with me?† he inquires. I respond, â€Å"Let me get ready,† as the pasty snow flakes drift once more.... Free Essays on Snow Free Essays on Snow The snow is falling in colossal powder flakes. Seth, my freckled faced son, is leaping up and down like there isn’t a tomorrow. He bellows like a ball calf, â€Å"Mom!† I bark, â€Å"What do you want?† Half asleep I am trying to focus my drowsy eyes, which can barely make out his annoying presence. Seth, full of piss and vinegar requests, â€Å"Mom, can we go sledding? We are not having school today. Please! Com on! Can we?† I stumble out of bed, staggering to the window. I see the staleness of the winter night fade away like smoke drifting off as the sun rises. The sun illuminating a splendid, white, shimmering, blanket of snow across the vast countryside.. The snow overflowing the tree limbs with immense white blossoms. Icesicles fashioned into sparkling spears dangling from everything. Jack- frost has painted murals of ice gardens on all window panes. The cars look like enormous fluffy snow drifts. There is no way to tell where the street begins or ends; it is just endless. All of a sudden Seth grabs my arm; â€Å"Mom are you coming with me?† he inquires. I respond, â€Å"Let me get ready,† as the pasty snow flakes drift once more....

Complex messages in large organizations will always be misinterpreted Essay

Complex messages in large organizations will always be misinterpreted. Discuss - Essay Example The ability of exchanging information is important for every individual and organisation as it is the main source of creating relationships with people and getting the work done in an effective manner. The success of all leading corporations such as Unilever, Microsoft, Colgate-Palmolive, HP, Dell and many more is because of the presence of an efficient and productive communication process. Many of these organisations have open door policies that allows a smooth and effective communication process to take place amongst the all the management levels in the organisation. Successful communication processes within organisations allow organisations to achieve their targets (Zainab, 2012). Every business organisation has to ensure that it has the best communication process which will ensure that all messages are communicated properly. Individuals in organisations are from different cultural, educational and social backgrounds. The difference in the backgrounds increases the risk of complex messages being misinterpreted. The way the various employees perceive messages would be different from employee to employee. It is very important for managers to ensure that the message is perceived in the right sense by all the concerned employees that will conduct the task so that maximum level of productivity is attained. It has been observed that complex messages in large organisations will always be misinterpreted as everyone perceives the message differently (Blundel & Ippolita, 2008). If there is lack of clarity about the purpose of a specific message, then there are more chances that an organisation will suffer huge losses in the long-run. As the communication process varies across the organisations, it is vital for the management team to develop and implement a system that will ensure that the employees are on the right trail and the desired message has been effectively communicated (Modaff, DeWine & Butler,

Festival and event organisation of your choice Essay - 1

Festival and event organisation of your choice - Essay Example in the globe and has evolved from an agricultural festival to become a large-scale activity characterized by entertainment and activities on a large scale for the last two centuries. Conversely, the historical aspects of the Bavarian culture still exist and are currently celebrated as rituals as well as traditional experiences with the expansion of cultures resulting in the introduction of inventive and challenging ideologies at the yearly trademark festival. Each year, almost six million individuals visit the Theresienwiesn to drink beer together, relish the traditional German delicacies and dance to music throughout the day (Schulte-Peevers, 2010, p. 314). Seven hundred beer tents as well as trading booths can be found in the Oktoberfest grounds, along with fourteen dedicated tents which are constructed based on particular themes such as the flirt tent that can hold up to ten thousand people. Among the exceptional characteristics of Oktoberfest is that regardless of the fact that t here are no marketing or sponsorships, this huge event continues to be successful with a high degree of economic stability (Stephenson, Mintzer and Stephenson, 2008, p. 274). Oktoberfest came into existence for the first time in 1810 as a means of honoring the marriage of Ludwig, who was a Bavarian crown prince (Yeoman, 2004, p. 34). These events occurred four years after Bavaria had become a Kingdom with the traditional festival being employed to develop a dynasty of the new Bavaria and the promotion of Munich. Traditionally, the last week of Oktoberfest was in October and this tradition is still being used in the present times (Schulenkorf, 2008, p. 3). Horse races that were incorporated into the first Oktoberfest festivals and at one time the most popular activity during the festival are not held in the present (Hall and Sharples, 2008, p. 174). However, agricultural shows, which were also an attraction in the past, are still held every three years as Oktoberfest progresses in the

Pick one of the approaches of either realism, liberalism, Essay

Pick one of the approaches of either realism, liberalism, International Society or International Political Economy to show how c - Essay Example The veracity of Wendt’s positing will thus be analyzed in the ensuing discussion that is to materialize forthwith. For one, Wendt’s postulation can be seen to be true, given that it acknowledges the place of realism in international relations. Realism acknowledges the state as the most important actor in the field of diplomacy and international politics. Because of this, national governments are the most important players in international politics, in lieu of non-state actors such as international organizations (e.g., Amnesty International and the Red Cross) and eminent persons such as the Pope. Similarly, Wendt’s standpoint can also be vindicated by the credibility of constructivism in international relations. In international relations, constructivism advances the notion that important aspects of diplomacy and global politics are socially and historically contingent, rather than being inevitable consequences stemming from human nature and the dynamics of world politics. The truthfulness in Wendt’s postulation is predicated upon the fact that the state is a unitary and rational player in international relations. By being a unitary and rational player, it is meant that states speak with one voice. ... According to Jackson (2007), the standpoint immediately above validates Wendt’s postulation to the effect that the US and Soviet Union could unpredictably end the Cold War and their inimical relations because this is the very historical development that took shape. It is true that the US and the Soviet Union ended the Cold War, with the tearing down of the Berlin Wall on November 9th, 1989 and the Re-Unification of Germany on October 3rd, 1990 being done to this effect. Since then, relations between the US and members of the Soviet block have been active and relatively stable, though there have been instances of tension, as was seen in 2008 when Russia invaded Georgia, following Tbilisi’s attempts to re-exert authority and control over its breakaway regions, Abkhazia and South Ossetia. The immediately foregoing illustrates that states are the chief actors in international relations and that they are unitary and rational in their actions. The US, having its domestic acto rs such as the Congress (just as the Soviet Union) and local political games, is a matter that does not hinder it from identifying its chief national interest (Jervis & Art, 1985). The Soviet Union and the United States, having the prerogatives to end the Cold War if they had wished to, is a matter that is underscored by them being the very participants who stoked the Cold War tension against each other. This is well illustrated by the Cuban Missile Crisis, which took place between 16th and 28th of October 1962, as the most serious Cold War standoff between America and the Soviet Union. Having discovered the Soviet Union’s intention to position nuclear missiles in the Socialist Cuba, the US dispatched naval blockade to stop Soviet Union ships from varying missiles to Cuba. On

Beer as a social drink and its subsequent acceptance across the globe.

Beer as a social drink and its subsequent acceptance across the globe. Introduction The study will start with looking at the evolution of beer as a social drink and its subsequent acceptance across the globe. The study will also investigate how different brands came in to channelize communication of beer and incorporated community activities like football, rugby and food as moments for beer consumption to increase product acceptance. We will also look at various international festivals like the Oktoberfest and the Great British Beer festival in UK which have developed as a part of beer culture and helped in the spread of the product through replicated festivals in various parts of the world. Primary research will be done through online surveys and interviews with respondents across Europe, North and South America, and Asia to understand consumer attitudes towards beer in these regions and a comparative analysis will be done on their responses. Based on the insights, the study will investigate whether a similar model can be replicated in India for the nascent beer industry under the following heads: Which of the marketing and communication strategies used in other countries would / wouldnt work in India, and why? Opportunities for replication of festival models from other countries. Implications for the Indian beer manufacturers and marketers, based on a comparative analysis of beer positioning and communication in different cultures. Literature Review A preliminary study of literature on beer industry globally and consumer behaviour revealed the following salient points: * Research shows that beer is a non-food specific drink compared to wine. It is more of a masculine and non-formal occasion drink and associated with fun and social events. When it comes to different brands of beer, it is important for them to focus on positioning and consumer engagement. Beer has slowly become more fashionable to drink with its association with activities like football, rugby and rock music. * Peer pressure plays a huge role on the consumption of alcohol. Alcohol is associated with a list of values which are belonging, excitement, warm relationships, self-fulfilment, well-respected, fun and enjoyment, security, self-respect, and sense of accomplishment. These are important cues for any company while designing their marketing and communication strategy for their brand. * In America, beer joints stress on forming communities through engaging events and activities. The ambience of the place is also very critical since beer consumption is all about having a good time. * Forming a connect with the brand is also an important parameter when it comes to selling beer. As quoted by Mike Bristol, owner-founder of Bristol Brewing Co. in Colorado Springs a lot more people want to spend on a company that they have some common association with. Theyre local, theyre in the community, and theyre visible. Import beers dont seem to be doing well in theirr market or nationally, and he think thats a shift. Beer is also seen as a product, consumption of which does not go down even in economic crisis times. * As per Culinary Currents, Beer, Wine and Spirits. (2008, September 15). Nations Restaurant News, some myths about beer are: Dark beer is heavy Ale is stronger than lager Stout is a meal in a glass Imported beer is better than domestic beer Wine is more complex than beer Fruit beers are girly beers All beer is best served ice-cold Beer and fine dining dont mix  · Some craft beer makers have also tried to mix beer with specially crafted menu like cheese and seasonal food. The restaurants have even started experimenting with beer to create cocktails to increase penetration and frequency of beer consumption. This, though, could dilute the product personality of beer which does not reflect classy, fine dining experience but a more rugged and aggressive environment. This food and beer mix is primarily targeted towards non-regular beer drinkers and first timers.  · Some stats from the US market for March-April 2008 reveal interesting facts (Category Insight, Beverage: Beer Demographics. (2008, April). RETAIL MERCHANDISER, 10.) Beer was the fourth largest in terms of US dollar sales in edible grocery supermarket category. 37% of US adults are regular beer consumers 52% of total beer drinkers are age 28 to 49, but versus their size in the beer-consuming population, 41% of beer volume is consumed by 21 to 27 year olds 32% of beer drinkers shop for beer one to three times each week 47% of beer shoppers buy wine in addition to beer; 41% add spirits 70% are male 84% are White, 10% Latino, 6% African American 59% have an income above $59,000 Grocery is the most common beer channel choice at 46% When available, shoppers overwhelmingly prefer to buy cold beer * A brand study in one of the highest beer consuming nations of the world, Czech Republic and Britain suggests that branding played an important role in the development of the organised beer market in these countries at a national level. The entire system was well structured with organisational hierarchies in place as well as streamlined distribution channels. The regional brands on the other hand, do not follow a very structured nation-wide campaign. Although the brand development in case of national brands in both these countries are at similar levels, as we go down the bracket, the branding of regional markets in Czech becomes lesser developed compared to Britain. For the Czech consumers unlike British, brands were not a consideration in making the choice for public houses as much as the taste and freshness of the beer was. To sustain these smaller breweries, a rule was enacted in which the local public houses were obliged to sell the product from the local breweries restricting t he entry of national brands into these places. This rule though, is not present in Czech Republic making branding more important for them. To keep the beer industry safe in Czech, the breweries have kept the price of their beer lower than the other West European countries. * In 2007, 7 million litres of beer was consumed at the Oktoberfest in Munich in Germany. The biggest cultural context of this festival is the symbolism of equality that is shown as people from all classes and categories sit on the same table to enjoy their beer. The fair is the worlds largest fair which attracts visitors in excess of 7 million from all over the world. Such is the pull of this festival, that similar concepts have been replicated in other countries like Canada, Brazil, USA, and India. * The â€Å"whassup† campaign by Anheuser-Busch for Bud Light revolutionised beer advertising as it targeted the core group of 21-27 year old males who loved to hang out with friends over sporting events. * The Indian consumer mindset can be divided into the following sub heads: Mind over Matter The Functional over the Ornamental Fear of Tomorrow Enjoying the Ordinary The Desire to Fit In * In UK, beer advertising has been moving towards more engaging media like the internet from televisions to deepen their customers experience. Companies like Stella Artois have invested in multi-layer brand experience which tries to connect more with the customers and at a personal level. * Taking the case of Heineken, a lot of its global success can be attributed to its consistency in quality and uniformity in brand message everywhere. The marketing of Heineken is a combination of global feeling and local execution. * In its 2004 report, Global Status on Alcohol, the World Health Organisation (WHO) estimated there were 2 billion drinkers of alcohol on the planet. Trends suggest that for brands to become bigger, globalisation is the way forward. This becomes slightly easier as the consumers in most developed countries and emerging economies are now well informed and despite the cultural differences, are more open to international brands. * The study of global drinking trends suggests emerging markets have much better growth rates than developed markets where the growth is static. Urbanisation, affluence and influence of mass media is playing a major role in this growth. The availability of alcohol in supermarkets is also driving consumption. Beer stands fourth after carbonated drinks, tea and water in terms of share of throat in the world. The off-premise locations are drivers of volume whereas value drivers are the on-premise outlets. In mature markets, growth will be driven by experiential marketing. Barman and barista in urban areas are acquiring celebrity chef status. * In traditional drinking alcohol essentially signified a males entry into adulthood and was associated with food. In the modern day, drinks have become more of an individuals style statement and identity. It is important now to be seen with the right drink for the right occasion. Communities and association with them has become more important than before. Another newly developing phenomenon is that of post modern drinking where connoisseurship, novelty and exclusivity are taking predominance. Themed drinking associated with specific cultures is also seeing a good interest amongst the travelling class who get exposed to different cultures frequently. Some of the names like Guinness and Scotch whiskey have become iconic as they are seeped deep in the local culture. * According to the Euromonitor report of 2005, the following are the key drivers in the beverage industries in the major countries Australia convenience and health, mature market needing to add value. Alcohol part of the culture Brazil status, sociability and convenience, developing market with opportunities for growth and adding value. Market vulnerable to economic volatility, beer and football key to national culture China affordability, convenience and status in cities, developing market with huge urban potential, rural areas remain largely unchanged France convenience, sociability and status, traditional drinking culture being eroded by changing demands and globalisation Germany price, convenience and health, mature market opportunities to add value. Interest in discounters among affluent and poor Italy sociability, status and health, mature market adapting to changes but traditional infrastructure Japan convenience, status and health, mature market, highly fragmented and source of innovation Russia affordability, convenience, status, high consumption of locally produced spirits as well as increasing presence of global brands in the cities, high beer and vodka consumption. Alcohol dependence an issue among rural male Russians Spain status, sociability and health, directional market in terms of youth drinking trends older drinkers stick to traditional drinking, young driving the post-modern UK convenience, sociability and health, mature market adding value through novelty concentrated retail infrastructure US convenience, sociability and health, mature market adding value through segmentation and premiumisation * A few of the future trends which can be seen in the global drinks industry are health awareness, fusion drinking, artisan brands and connoisseurship experiential marketing and sociability. * Specific to Germany which has the 3rd highest beer per capita consumption in the world, the consumption of beer has been slowly going down. This is attributed to rising prices and the health consciousness of the drinking population. In turn, flavoured beer, non-alcoholic beer and malt-based Ready to Drinks are showing growth in consumption. * A major development in recent years has been the role and involvement of women in purchasing the drinks. Some of the international brands have started targeting women by creating flavoured beers for them. The communication strategy still targets the male predominantly though. * Econometrics study in the US by Franke and Wilcox suggests that there is no significant correlation between the beer advertising and alcohol consumption. All advertising does is make people aware of the brands available but does not really affect the amount of beer consumed overall. A study by Waterson in UK, shows that although advertising spends increased 80% between 1978 to 1987, the actual sale of beer in this period fell by 14%. The study also included Sweden which has banned alcohol advertising since 1979 with similar results. * The April 2009 Euromonitor report on beer shows a global demand of 184.6 billion litres. In the mature markets volumes are declining but in terms of value consumption is increasing. Laws on drinking and driving are encouraging growth of low/non-alcoholic beer and currently it accounts for 2% of global beer market but is showing high growth rate especially in Muslim countries. In Spain, this category already accounts for 20% of beer volumes. There is also a trend of moving away from the conventional beer type to niche segments like wheat beer and craft beer. Dark beer is also seeing a healthy revival in growth. * Specific to India, beer consumption has registered an increase of 700% between the period of 1995-2007. The per capita expenditures on alcohol have grown at twice the rate of the average growth in the rate of expenditure in this period. The average of 24 in the country with affluence, access to mass media and information, lowering of entry barriers and high awareness levels means a goldmine of an opportunity for alcohol companies. Retailing for wine and beer is now allowed in supermarkets on a lot of states thereby reaching out to more potential consumers, especially the women. This has also resulted in more and more urban households stocking alcohol at their homes unlike earlier times. Finally, the major beer manufacturers will have to compete for an expanding but challenging global market, which will ask hard questions of the positions that global players occupy by category, price point and geography. India will form a major part of this strategy shift and it is already visible with the number of beer brands that have entered the Indian market in the past 2 years. All the research done above talks about beer as a part of the popular culture in developed markets. The challenge is to try and suggest a workable strategy for India based on consumer insight to tap the enormous potential that it offers. India today stands at the forefront of this opportunity and hence it is important for these international players to understand the cultural nuances of the Indian consumer before formulating their strategies for the market. Conceptual Framework/Problem Definition India has one of the lowest annual per capita consumption levels of beer in the world, at 1 litre. The biggest international names like InBev/Anheuser-Busch, Heineken and Carlsberg have already started making investments in the market. Carlsberg has already invested close to $ 200 milion in production facilities in the country. The other companies are also entering the market through tie-ups with local players or setting up their own breweries. The growing affluence and increased disposable incomes along with the low average age of Indians presents a huge potential waiting to be tapped by these players. The increased global travel and exposure to western media has led to changing attitudes towards alcohol. This is expected to boost beer sales, while shifting government policy regarding alcohol and reductions in taxes and duties present interesting opportunities for large domestic and multinational players alike. Some of the states have already allowed beer to be sold in supermarket f ormats thus increasing penetration of beer substantially. For international players, the race is on to establish local manufacturing facilities and distribution networks, in order to gain first-mover advantage over other entrants. Currently the Indian market is dominated by local players but lack of other options has a major role to play in this. Curiosity and aspirational value attached to imported beer presents a unique market for these international players. Clear opportunities exist for those companies which are partnering with local companies or setting up their own breweries to get a head start in this dynamic market. At this juncture it is of paramount importance for these companies to get their marketing and communication strategy right. This is all the more important because the Indian market and consumer presents a challenge which is different from any other country in the world. Even within India, the cultural diversity is such that different strategies might be needed for different parts of the country. The current literature reviewed primarily consists of work which has been done in the developed beer markets or talks about projected figures based on empirical data. The biggest gap in such projections is the lack of understanding of the Indian consumer. Launches of a number of successful international products in India backed by such research have failed because of this. This research will try and understand the cultural differences between the Indian beer drinker and the western beer drinker and do a comparative analysis to gain insights which can be used to design the marketing and communications strategy for these international companies. Beer as a product has been successful in developed countries because of the community culture they have created amongst the consumers. The research will help determine key drivers and key characteristics of the Indian beer market. Proposed Research Design The research will be carried out through administering questionnaires to the beer drinking community in urban India as well as respondents in USA, Canada, Germany, UK, Columbia, Brazil, China, France, Poland, Finland, Slovakia, Lithuania and Korea. Detailed interviews will be carried out with some respondents in all these locations through telephonic interview/online interaction to understand the culture of beer consumption there. An analysis will also be done to compare the communication of the top 3 brands of the world in all these countries to see the differences and similarities and how these consumers absorb it. The Indian respondents will then be shown the communication used in all these countries and insights will be taken on their response to each communication. This will give us insights on the cultural differences and similarities between the Indian consumer and their international counterparts. The sample size will consist of at least 10 detailed interviews of international respondents and 10 in depth interviews on Indian consumers. The questionnaires will be administered to 150 beer drinkers in India and 50 based abroad. The sample size of the questionnaire might increase based on the response of the target group. Expected Contribution The study as earlier mentioned will give a deep insight into the mindset of the urban Indian consumer with respect to beer. It will also look at what are the associations that the Indian consumer has with the alcohol industry in terms of perceptions and specifically with beer. Their responses to international communication will be recorded and analysed to define the key drivers and the key characteristics of the Indian market. The final output as mentioned in the introduction would address at the following heads: Which of the marketing and communication strategies used in other countries would / wouldnt work in India, and why? Opportunities for replication of festival models and other community building activities from other countries. Implications for the Indian beer manufacturers and marketers, based on a comparative analysis of beer positioning and communication in different cultures.

hierarchy of Morality :: essays research papers

Excerpt from â€Å"The Immorality of Morals and the Future of Amorality† Most authors seem to promote one or the other of two functions for morality, internal cohesion and external threat. However morality served both equally well. In Darwinism, Dominance and Democracy by Somit and Peterson, the authors state, "Humans are social primates, closely (almost embarrassingly) akin genetically to the chimpanzees and only slightly less so to the gorillas. Working over at least 10 million years, natural selection has endowed the social primates with a predisposition (to understate the matter) for hierarchical social structures. That is, they invariably form groups, troops, tribes, and societies characterized by marked differences in individual status in terms of dominance and submission, command and obedience, and by unequal access to many of the good things of life. This form of morality then serves inclusive fitness; it is there for one reason, to improve the survivability of the tribe. SOMIT AND PETERSON later state, "Indoctrinability, then, toge ther with dominance, hierarchy, and obedience, is one of the innate behavioral capacities and characteristics of our species. As might be expected, in most instances indoctrinability serves to support and reinforce these generally authoritarian tendencies. Under other and fairly special conditions, though, indoctrinability provides a window of opportunity for the acceptance of democratic ideas and of political actions that, if successful, lead to the establishment of a democratic polity." And later, "From a neo-Darwinian perspective, individual selection for indoctrinability in a language-capable species makes sound evolutionary sense. When individuals accept the same values, conflict and violence will be diminished, resulting in a more stable society. From the vantage point of the conforming individual, relative order and tranquility, in turn, are likely to result in greater reproductive success and, hence, inclusive fitness." The idea of morals and values are one of the most debated topics in the world of critical thinking. Life times can be spent philosophizing about the morality of our human race and the shared â€Å"innate† values. Hence forth this excerpt which talks directly (as well as indirectly) about the genealogy of values and morals in a society of humans comparatively to that of nature. There are many ideas brought forth from this paragraph, most stemming from the doctor of the Natural Selection, Charles Darwin. The basis of Darwin’s studies stem from change over a long period of time for the betterment of a group or species. Darwin’s studies that mostly of physiological changes revert to development of needed traits for the increased survival of a group.

Plathos myth

The Myth of the Cave and a Rose for Emily The stories â€Å"Myth of the Cave† by Plates and â€Å"A Rose for Emily† by William Faulkner reveal how people are compelled to live their life In an Illusion or a different way rather than to live in reality, thinking that's how life is supposed to be, not knowing what life really looks like, they make this illusion seem real, at least to them. Even though the plots of the stories are different, they both share similar themes that can elate to each other, such as isolation.In the story â€Å"A Rose for Emily' the characters have similar settings in Plat&s Myth. To begin with Plat's Myth and a Rose for Emily both stories share the theme of isolation. In Plat's Myth prisoners are attached with chains to their necks not allowing them to look sideward, only towards what Is directly in front of them. Behind them there Is a burning fire with people holding up puppets that cast shadows on the wall, making the prisoners believe that the shadows that they are seeing are real people rather than Just shadows.What It really convinces the prisoners are the echoes and the sounds that fit the shadows. That Is what truly makes them believe that the shadows are real people rather than just an illusion. The prisoners live isolated in the cave from the real world, being accustomed to the darkness already. If they would peek out the bright rays of the sun would without doubt harm the prisoners eyes, they would ever let loose. In â€Å"A Rose for Emily her house plays a big role because when she was younger her father withheld her from suitors which are hat made her get used to staying inside of her house.Even when her father died, she still stayed inside her house. She feels safe within those walls and believes her world inside that home Is reality. Emily like the prisoners, also lives isolated from reality. Both stories share the theme of Isolation or â€Å"the state of being separated from other people, or a situation In which you do not have the support of other people†. Characters In both stories are Isolated from the outside, from reality. Also in â€Å"A Rose for Email' she has a servant name Toby that goes in and out of the house.Toby is the only one that knows what is going on inside the house but yet does not talk to anybody about it. When Emily dies, after the funeral, and after Emily is buried, the townspeople go upstairs to break into the room, they knew was closed for years. Inside, they found the body of â€Å"Homer Barron† a guy that the townspeople thought it was her partner, dead in the bed. After Emily died the townspeople find out the mystery inside the house. Just like in Plat's Myth, Socrates released one of the prisoners; we can compare the free prisoner with Toby in â€Å"A Rose for Emily'.When the prisoner goes out of the cave the light burned his eyes because he was used to the darkness In the cave. The prisoner, after he realized what was outside, finds out that everything he saw inside In the cave was an Illusion. He finally realized what reality Is. Comparing both stones they finally discover what was hidden. The prisoner discovered the real world outside of the cave, and the townspeople in â€Å"A Furthermore the prisoner that was set free in Plat's Myth decides to go back to the cave to tell the other prisoners that what they see in the cave is not real is Just an illusion.That what was outside the cave is reality, but the prisoners don't believe him and laugh at him. The prisoners weren't interested of what it was outside of the cave. They also talk about killing the freed prisoner if he tries to set them free. In â€Å"A Rose for Emily', even after her father's dead, she still separates herself from the townspeople. She refuses to have a social life out of her house. With the only person that the townspeople saw her with was with Homer, which they believe it was her boyfriend.In both stories we see house both characters are sca red to get out of their comfort zone because they are already dependent of one place. They feel secure being inside the same place. In the â€Å"Myth of the Cave† by Plato and â€Å"A Rose for Emily' by William Faulkner both stories shows similarities in their characters how they isolate themselves in their comfort zone because both of them relay in a place where they don't go away from. For example in Plat's Myth is the cave and in â€Å"A Rose for Emily' is the house where she spends her life.It also shows in Plat's how one of the prisoners is set free and he discovers that what he sees in the cave was Just an illusion. Like in â€Å"A Rose for Emily', when she dies the townspeople finally discovers what was hidden in her house. In both stories the characters discover reality but some others refuse to know what reality is. Emily died without knowing the reality outside her house, and the prisoners refused to believe that there is something else outside the cave.

5 Cases of Erroneous Usage

5 Cases of Erroneous Usage 5 Cases of Erroneous Usage 5 Cases of Erroneous Usage By Mark Nichol Writers who have misheard words and expressions or remember them imperfectly are prone to misrepresenting them in their prose. The following sentences include examples of such errors, followed by discussion and revision. 1. Trustees- jail inmates selected for jobs like food preparation and garbage collection- were sneaking drugs in on food trays. A trustee is a person or organization that manages money or property for someone else or a person who serves on a board. The appropriate term in this sentence is the plural of the noun trusty: â€Å"Trusties- jail inmates selected for jobs like food preparation and garbage collection- were sneaking drugs in on food trays.† 2. Her tongue-and-cheek  comment was inappropriate for the occasion. A writer unfamiliar with the idiomatic phrase denoting irony, insincerity, or whimsy has mistaken one of the words in the phrase for another: â€Å"Her tongue-in-cheek  comment was inappropriate for the occasion.† 3. The galley on this sailboat looks as if it could be a kitchen in a home in a housing track. Here, a writer has presumably misheard the term tract- referring in this context to a housing development, as track- and is unaware of the distinction: â€Å"The galley on this sailboat looks as if it could be a kitchen in a home in a housing tract.† 4. In this type of story, the hero undergoes a right of passage. This sentence refers to a ritual, not something one is entitled to: â€Å"In this type of story, the hero undergoes a rite of passage.† 5. Smith has a Masters of education and spent several decades as a schoolteacher. Masters is the plural form of master. Master’s is the possessive form, which is what is appropriate here. Also, though it is implicit that degree is what â€Å"belongs† to the master, it’s best to include the word and to use the pertinent preposition: â€Å"Smith has a master’s degree in education and spent several decades as a schoolteacher.† (Also, as shown in the revision, a word denoting a level of degree is not capitalized.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Usage Review category, check our popular posts, or choose a related post below:30 Religious Terms You Should KnowComma Before ButUsing "zeitgeist" Coherently

Deluca Surname Meaning and Origin

Deluca Surname Meaning and Origin Deluca, or De Luca, is a patronymic surname meaning son of Luca. The given name Luca is the Italian version of Luke, from the Greek name  Loukas  meaning from Lucania, an ancient district of southern Italy. This area is primarily encompassed today by the  modern region of the Basilicata. Alternate Surname Spellings:  DI LUCA, DILUCA, LUCA, DE LUCA, DELUCCA Surname Origin:  Italian Famous People With the Surname DELUCA or DE LUCA Gianni  De Luca - Italian comic book artist and illustratorFrancesca De Luca - London-born actress of Italian originsLuigi De Luca - well-known artist model; great-grandfather of Francesca De LucaGiuseppe De Luca - Italian baritone opera singerFred DeLuca - co-founder of Subway sandwich shops Where Do People With the DELUCA Surname Live? According to the surname distribution data at  Forebears, the DeLuca surname is most frequently found in the United States, while the de Luca spelling is much more common in Italy, where it ranks 19th in the nation. WorldNames Public Profiler identifies de Luca as being most common throughout southern Italy, especially in the regions of Calabria and Campania. The DeLuca spelling is also found in Italy, but is much less common. It is found most frequently in Northwest Territories, Canada, as well as the American New England states. Genealogy Resources for the Surname DELUCA Meanings of Common Italian SurnamesUncover the meaning of your Italian last name with this free guide to Italian surname meanings and origins for the most common Italian surnames. How to Research Italian AncestorsGet started researching your Italian roots with this guide to researching Italian ancestors in Italy. Deluca Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Deluca family crest or coat of arms for the Deluca surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. DELUCA Family Genealogy ForumSearch this popular genealogy forum for the Deluca surname to find others who might be researching your ancestors, or post your own Deluca query. FamilySearch - DELUCA GenealogyAccess over 500,000 free historical records and lineage-linked family trees posted for the Deluca surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. GeneaNet - Deluca RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Deluca surname, with a concentration on records and families from France, Spain, and other European countries. DistantCousin.com - DELUCA Genealogy Family HistoryExplore free databases and genealogy links for the last name Deluca. The Deluca Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Deluca from the website of Genealogy Today. Sources: Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Decision Making Essay Example | Topics and Well Written Essays - 750 words

Decision Making - Essay Example It is a general assumption that consumers are easily swayed by proper channels of communication when it comes to marketing. The best method of communication to consumers is through advertisement. Advertisement will give an organisation a clear perspective of the market reaction towards their goods. Advertisement provides marketing strategists with a large population of consumers to please. However, a large consumer population to lure requires a lot of information depending on the consumer demand. Consumer demand is by far the best thing to understand when plotting a marketing strategy. Consumer demand requires an organisation to understand the requirements and needs of its target market. According to Ferrell & Hartline (2010) the lack of understanding one’s consumer requirement is the worst weakness an organisation can have in the marketing front. He further argues that consumers’ preferences should be the first priority in designing a marketing strategy. Lack of unders tanding one’s consumers is the most significant barrier in coming up with a marketing plan or designing. This paper will highlight the disadvantages the unknown factor in consumer requirements has on the marketing strategy of an organisation. It is usually a general assumption that marketing department holds the most importance when it comes to pushing sales and increasing the customer population. In all marketing departments, there should be a set aside team which does a marketing research on consumer requirements. With a known consumer preference, it becomes easier when the designing part of a marketing strategy. Firstly, all marketing strategies revolve around pleasing the target market. With this as the considered factor it is only logic to make the presentation of advertisements very appealing to consumers. Consumer preferences in advertising range from the method used in advertisement, channels used in marketing, the timing of advertisements and most importantly sinceri ty. That is; the advertisement should match the real product. With all these demands, a market research for preferences is advised (Ferrell & Hartline, 2010). Methods of marketing include digital advertisement or the use of sales people. Depending on the target market different consumer prefer different modes of advertising. It is usually a general consumer feeling that digital advertising is the most appropriate method. Apart from the consumer preference consideration, digital advertisement is appropriate for many organisations. This is because it reaches a much greater environment, it is easier to plan and implement and the cost is relatively low. The use of sales people seems to bug many individuals since they feel they invade their personal space. Depending on people’s activities during the day, the use of sales people may face great opposition from consumers. Consumer preferences also revolve around timing. Timing mainly affect digital advertisement since it depends on t he audience it reaches out to (Rantanen, 2005). He also argues that morning and daytime advertisement are likely to get a less audience compared to advertisement aired during the night. Researches indicate that night time advertisement slots are usually expensive compared to the day time slots. This is an indication that the general consumer market prefers and is easily exposed to night time digital advertisement. With increasing demands for advertisement channels it is also preferred that organisations do a market research on the best channels the

Local News Stories of Interest in Corpus Christi, Texas Essay

Local News Stories of Interest in Corpus Christi, Texas - Essay Example In fact, the citys organizational goal is to be a national leader of excellence in public service† (City of Corpus Christi: History, 1). In this regard, the population, totaling 287,438 as of July 2009 (City-Data, 1), reveal diverse interests and concerns, in their pursuit to be a national leader of excellence through social responsibility and servant leadership. The local residents’ concerns and issues are divulged through one of the news websites in the city, the Caller Times. A search at the official website of Caller Times disclose interesting local news articles where some articles generate an extraordinarily large amount of comments. Politics remain to preoccupy the local residents’ affairs as they recently focused on the clamor for recount by Republican and Democratic Party officials. One article, written by Rick Spruill entitled Ortiz requests $13,000 in donations for recount generated, posted on November 8, generated a staggering 61 comments, to date. Spruill indicated in the report that â€Å"U.S. Rep. Solomon Ortiz on Monday asked supporters for $13,000 for the recount. He said in an e-mailed statement to supporters the money must be raised by midnight† (par. 2). This enraged most citizens indicating their frustration and rage for Ortiz’s solicitation for the money despite being a millionaire. Aside from politics, the weather has been a perennial issue due to the strategic location of Corpus Christi. Citizens are concerned on hurricanes, cold fronts (where a discussion actually ensued regarding the exact nature), and other possible calamities and weather disturbances brought about by the climate change, in general. Weather is a crucial issue as local residents’ schedules for various activities would highly depend on weather forecasts. A more extensive search in the news would bring to light the genuine enthusiasm for